Germany

UX Design

Service Design

Product Design

UX Research

Pelin Kazak Bagatur

Design Strategist, Lead Product Designer

Product strategy

Qualitative research

Empathy

Leadership

User research

Adobe Illustrator

Figma

Miro

Sketch

Mural

Design Management of 3 Design Teams with 8 Designers: User Research, New Markets (Italy&Spain) and Incubator design teams. 
Design leadership for the strategic global expansion project, covering 3 continents.

Shaping the design strategy of the science backed well-being assesment & well-being routines with a focus on behavioural design, in collaboration with Neuroscience team, Product & Design team and Co-founders. Design sprint facilitation & leading research activities

Setting up foundations of the user experience, from day 0 on. Leading the platform's design strategy, user experience and user research.

Activation of Zalando Lounge's 3 years product strategy, through structuring and facilitating problem framing, ideation and synthesis workshops. Delivering a north star vision experience with narratives and mock-ups.
Creating and executing design strategy for the size and filter experience of Zalando Lounge customers, conducting discovery research leading to meaningful interaction design solutions

Works with: Zalando SE, Taxfix, Quan Wellbeing, The Paradym Health, UNFCCC, Collato, Sherpa.ai, Verbally, Emma Sleep, IADSS, Atölye, Spoak Decor

Design management of a multi cultural team of product designers, defining product and platform strategies along with business and product owners, enabling high quality design outcomes, driving the design maturity higher

Shaping user experience of Zalon, the curated shopping service of Zalando, from it's early years as a stand alone start-up until it's maturity to become a strategic part of Zalando. 
End-to-end product design of web and apps, working embedded in several teams covering both stylist and customer experience.

Activities & projects: Customer Journey Mapping, Building Personas, User interviews, Ethnographic Research, Running kick-off and ideation workshops, Design sprints, Questionnaire redesign, Apps Redesign, Stylist tools design
            

    
    

    
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Coordinating and leading digital projects from planning and proposal phase, through system analysis, user research, information arhitecture, wireframing, visual design and usability testing to HTML delivery.

Conducting workshops with clients or within the team: Brainstorming, Participatory Design, Value Creation and Customer Journey Workshops  

Clients: Turkcell, Garanti Bank, TEB (BNP Paribas),  Odeabank, Akbank, Anadolu Hayat Emeklilik, ICTerra, BriSA, Allianz, Kale

Leading UX and design thinking transformation within Turkcell as a team by implementing various tools, methods, standards and principles of user experience. 

Responsible for the UX of entertainment, media and emerging services products. Working in close contact with products' business and technical owners during strategic design decisions and iterations of products not only for mobile solutions, but for all cross-platform applications.

Projects: Turkcell T40, Elder UI, Turkcell App, gnctrkcll App(youth segment app), Turkcell Health, Turkcell TV, Turkcell Music, BİP(instant messaging), Goller Cepte (football lifestyle), Akilli Depo (personal cloud), Turkcell Invoice 

            

    
    

    
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UX Research and Design of the digital pension platform of Garanti Bank (Garanti Emeklilik)

Pelin Kazak Bagatur🇩🇪

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