Peter Shalaby🇦🇪

About Peter Shalaby

Principle Digital Experience Designer at Columbus Digital

As a Principle Digital Experience Designer based in Dubai, I bring over a decade of experience in crafting intelligent, data-driven platforms that enhance customer experiences. My journey includes leading the design for Dubai.ae, the official city portal, and DubaiNow, a comprehensive government super app that serves over 11 million users by integrating more than 130 digital services under the Digital Dubai initiative.

At Columbus ExecTech, I architected the user experience for La Console, an AI strategy platform, which has successfully improved executive decision-making efficiency by 30%. My prior achievements also include boosting auto top-up profits by 22% for Vodafone Germany and designing NASDAQ’s Investor Relations platform, now trusted by over 400 companies.

Expertise

Sessions with Peter Shalaby

• Mentorship Session w/ Peter Shalaby (30 min): In this mentorship session, I invite you to explore the vital elements of design, product research, and sales strategies in a collaborative and engaging atmosphere. Our conversation will center around Vibe Coding, an innovative method for grasping user experience and aesthetics, and how it can significantly influence product development. We will conduct a thorough analysis of successful business models within the AI-as-a-Service sector, drawing valuable lessons that you can directly apply to your own projects. This session aims to create a dynamic exchange of ideas, offering you unique insights and actionable strategies tailored to your specific objectives. Together, we will navigate the complexities of these essential areas, ensuring you depart with a richer understanding and practical tools to enhance your work.

What mentees say

“I was looking for a resume critique and he provided me with practical tips and ways how I can polish my resume. Moreover, I was very touched by his words of encouragement. As we both are engineers-turn-designers, it is comforting to hear advice from someone who has walked the same path”

“Peter is a really nice person and it was pleasant to talk to him and seeing the career and market from another perspective, we would definitely have another session soon.”

“Peter is the man, I really enjoyed our short session. I got some resourceful advice and even links to help me get a jump start. Thank you. Highly Recommended.”