Canada

UX Design

Industrial Design

Branding and Identity Design

Design Operations

Service Design

Enhanced Business Communication

Peter Kattan

Senior Product Design Manager

Resume

Portfolio

Collaboration

Problem-solving

Time management

Team player

Organisation skills

Conflict resolution

Leadership

Trello

UserTesting

Adobe XD

Asana

ChatGPT

Figma

Miro

Adobe Creative Suite

Confluence

Mural

Initiated and led a restaurant site visit program, enabling the design team to observe and shadow restaurant staff and hosts to gather valuable insights. This initiative enhanced the team's ability to identify pain points, informing research and iterations of current solutions.

Launched an internal Experience Mapping initiative to analyze user interactions across product touchpoints, offering stakeholders a comprehensive overview. This effort highlighted missed opportunities, areas of friction, and experience gaps, guiding triad teams in annual roadmap planning for a unified end-to-end product vision.

Facilitated cross-functional stakeholder workshops to collect input before annual planning, shaping strategic decisions on resource allocation and prioritizing areas that address immediate customer needs while planning future initiatives.

Developed individualized career development plans for designers, tracking skill progression, performance, and alignment with personal and professional growth goals. Conducted quarterly check-ins to support continuous development and ensure readiness for professional challenges.

Organized and led weekly design huddles to review team capacity, align priorities, and remove blockers, boosting team productivity and ensuring a focus on high-impact work.

Established monthly retrospective meetings for the design team to address concerns, identify actionable solutions for blockers, support mental health, and strengthen triad collaboration.

Designed a structured intake form for design asset requests, reducing ad-hoc demands from PR and marketing. This form improved project visibility for the Product team and streamlined the management of designers’ workloads.

Created a comprehensive Visual Dictionary for the Guest Manager App, providing a quick-reference guide for restaurant hosts to ensure consistency and ease of use.

Leading the User Experience and Product strategy for an early-stage startup in the commercial real Estate space. The only B2B management solution with an integrated marketplace for real estate transactions.

Developed and implemented a comprehensive performance review, self-assessment, peer review process, and career development plan resulting in increased employee retention and enhanced professional growth of the Design team.

Successfully led a team of 6 product designs responsible for developing back-of-house (operator experience) products, including an enterprise SaaS platform, a Kitchen Display System, and a Mobile Delivery App.

Collaborated closely with the cross-functional leadership team by leveraging the trifecta model, agile methodologies, RACI matrix, and industry best practices to revamp the product process and align UX strategies with Product and Engineering objectives. This alignment facilitated the integration of UX into the product lifecycle and improved communication significantly between teams.

Hired and mentored the product design team on craft and user-centric design processes, aligning solutions with business objectives and OKRs. This guidance ensured that UX outcomes were derived from meaningful opportunities and delivered tangible value.

Streamlined cross-functional team collaboration by leading The One Ecosystem — an internal initiative that defined the entire product workflow and identified every missing opportunity, friction and gap in the experience, resulting in the alignment of UX with Business outcomes. 

Collaborated with the Director of Design to develop and implement a comprehensive performance review process, that resulted in increased employee retention and enhanced professional career growth.  

Developed a comprehensive Design System checklist allowing the design and engineering teams to collaborate and ensure that new components were updated across the product.

Led the design function, and mentored a team of 5 talented product designers, guiding them to continuously create innovative solutions through discovery, delivery, and post-launch iterations.

Collaborated with cross-functional leadership to define discovery and delivery processes and frameworks for enhanced collaboration and communication between the trifecta.

Conducted clients' discovery workshops using Design Sprints and Design Thinking practices to align user needs with product value propositions and develop successful web and mobile products for optimal market fit and early adoption.

Facilitated stakeholders' kickoff workshops, design thinking exercises, and user journey brainstorming sessions, resulting in identifying clear business requirements.

Conducted user research, synthesized qualitative and quantitative insights, and validated assumptions through user testing interviews. This led to the creation of a valuable, desirable, and feasible user experience that achieved a strong market fit.

Utilized user-centred design principles and industry best practices, such as digital psychology, UX strategies, human factors, usability heuristics, and accessibility standards. This resulted in the development of world-class digital experiences across mobile, tablet, and desktop platforms.

Collaborated with cross-functional teams to define problems, generate effective solutions, and formulate recommendations. This collaborative effort significantly reduced user pain points and resulted in improved user adoption and retention rates.

Led the redesign of a flagship B2B2C enterprise SaaS product. Enhanced user interaction by redefining the complete workflow and redesigning the interface with attributes and data visualization features, resulting in faster and more efficient interaction with end users and a 30% increase in internal user engagement and a 20% reduction in customer support tickets.

Synthesized qualitative and quantitative research findings and led brainstorming sessions with stakeholders to identify assumptions and align with business requirements by converting analytics into metrics-driven solutions. Validated assumptions through usability testing sessions by creating sitemaps, end-to-end user journeys, wireframes, and rapid prototypes.

Achieved a consistent user experience for Equifax agents' internal communication tool by developing a comprehensive style guide and component library.

Developed a comprehensive and well-structured end-to-end user journey for online banking, native iOS, and Android app experiences for CIBC Digital Service Requests features.

Utilized a user-centric approach, and empathy mapping, to create wireframes, UI components, and interactive prototypes to deliver an exceptional user experience for end users to get the job done in a timely manager.

Received an Award for outstanding performance from Aayaz Pira, Senior Vice President of CIBC Digital, in recognition of the impactful work completed during the contract.

Collaborated with the cross-functional team on creating web-responsive visual design layouts for various e-commerce promotions and campaigns to achieve a consistent look and feel and UI patterns.

Implemented a user-centric design approach to enhance the navigation on the e-commerce platform, resulting in a faster and more efficient checkout process.

Established a cohesive and responsive visual design language and style guide for Holt Renfrew's new e-commerce website, ensuring a consistent and robust experience across the entire site.

Implemented user-centric design principles, resulting in a seamless and intuitive navigation and checkout process for customers and improving the overall conversion rate.

Developed and managed an Adobe Digital Asset Management (DAM) system repository, providing vendors with clear guidelines for organizing and optimizing their digital assets for various screen sizes and resolutions. This improved efficiency and consistency in managing assets, contributing to a streamlined and visually optimized website experience.

Successfully designed and implemented a range of promotional campaigns for Air Miles, including Digital Promotional Banners, Direct Mail, Collector Updates, and Bonus Cards, resulting in increased customer engagement and loyalty.

Developed compelling Direct Mail concepts for Rexall PharmacyPlus, effectively capturing the attention of target audiences and driving desired actions.

Designed innovative digital promotional concepts for Netflix, enhancing brand visibility and attracting new subscribers through captivating and impactful campaigns.

Collaborated with MTrex Network to design their logo, brand identity, and guidelines, resulting in a cohesive and visually appealing brand presence that effectively represents their values and mission.

Designed a brochure and developed an augmented reality experience for British Petroleum. To enhance their marketing collateral and provide an immersive and engaging interaction for their target audience.

Designed a data-driven social media campaign for Cleosara Jewelry, resulting in increased brand visibility, and customer engagement, and ultimately driving sales and brand loyalty.

Created visually appealing and impactful packaging for fast-consuming products of White Mountain Dairy, effectively capturing consumer attention and contributing to increased product sales.

Developed a data-driven website and executed an online and outdoor branding campaign for Trump International Hotel & Tower, resulting in enhanced brand awareness, increased website traffic, and successful promotional efforts for the hotel and its services.

Developed visually appealing and impactful point-of-sale (POS) materials and trophies for the Redbull X fighters' motor race event, enhancing the overall event experience and effectively representing the Redbull brand.

Successfully executed a promotional campaign for Etisalat Telecommunication, one of the leading telecommunication companies in the UAE, resulting in increased brand visibility, customer engagement, and market share for the company.

Successfully designed and directed the conceptualization and layout of various through-the-line projects for esteemed local clients, including Jumeirah Group, Vox Radio Arabia, Sadiyat Island Cultural Centre, and Abu Dhabi Literary Festival, resulting in visually compelling and effective marketing materials that aligned with the clients' branding and communication objectives.

Collaborated with the Digital team to ensure the adherence to clients' guidelines, maintaining consistency, quality, and design standards across different projects and platforms, thereby enhancing brand coherence and user experience.

Oversaw the workflow of Mac Operators during the output and production phases, ensuring efficient and accurate execution of design assets, leading to timely and high-quality deliverables for clients.

Generated innovative ideas and concepts for FMCG 360 campaigns, resulting in highly impactful and successful marketing initiatives for Cadbury and Kraft Middle East.

Effectively managed a team of designers and Mac operators specializing in point-of-sales and sales promotions, ensuring smooth workflow, timely delivery, and consistent quality of design assets.

Played a key role in managing major accounts for Euro RSCG Dubai office, contributing to the agency's reputation as a trusted partner for Cadbury and Kraft in the Middle East market.

Successfully developed and executed creative campaigns for FMCG and B2B clients, achieving impactful results across both digital and print platforms. Notable clients include Index Interior Exhibition and The Hotel Show, where the campaigns effectively promoted their brands and offerings.

Led creative direction for major collaborative projects, including multi-channel client pitches such as Dubai Airport Free Zone. By providing innovative and compelling creative solutions, these collaborations contributed to securing new business opportunities and client partnerships.

Successfully designed, art directed, and executed creative through-the-line concepts and layouts for multiple campaigns, both for local and international clients. These campaigns effectively conveyed the desired brand messages and achieved the desired marketing objectives.

Collaborated closely with client servicing and copywriters to ensure the seamless delivery of clients' brand and corporate guidelines. This collaboration resulted in consistent and on-brand creative executions that met and exceeded client expectations.

Managed and mentored a team of 5 talented graphic designers, guiding them to continuously create innovative solutions through collaborative brainstorming sessions with the client servicing team.

Handled projects end-to-end, from initial briefs to final execution, ensuring seamless coordination and collaboration among team members, including designers, art workers, and production staff.

Contributed to an award-winning team by consistently delivering high-level creative solutions that met and exceeded client expectations.

Provided valuable assistance throughout the creative process, including generating innovative concepts and ensuring their successful implementation, resulting in effective communication and impactful campaigns.

Prepared engaging presentations that effectively showcased creative ideas and maintained the highest level of product quality within given deadlines, enhancing client satisfaction and project success.

Produced creative work of international standards and guidelines as a valuable member of a multi-national agency, resulting in high-quality deliverables that met the expectations of local and international clients.

Collaborated with the network of DDB agencies around the world to brainstorm and develop innovative campaign concepts, leveraging diverse perspectives and global insights for maximum impact.

Actively participated in training and seminars to continuously enhance industry knowledge and skills, leading to a higher level of performance and staying up-to-date with the latest trends and best practices in the field.

Successfully contributed design skills to large-scale projects, demonstrating versatility and adaptability in various aspects of the design process.

Collaborated with other divisions to effectively manage traffic and ensure seamless coordination, resulting in the evolution of corporate identities and impactful brand strategies.

Applied expertise in above and below-the-line campaigns to create visually compelling and cohesive designs that enhanced brand visibility and engagement.

Gained valuable exposure to the multi-national agency style of work, equipping me with the necessary tools and skills to deliver improved outcomes.

Successfully created impactful corporate identities, compelling company profiles, engaging indoor and outdoor campaigns, and visually appealing packaging designs.

Demonstrated proficiency in a wide range of design responsibilities, contributing to the overall success and effectiveness of various branding and marketing initiatives.

Peter Kattan🇨🇦

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