

Founder at Bapple
Founder at Bapple
I’m the Ex-Director, Founder and Chief Executive Dreamer at Sydney's Bapple UX Agency from June 2006 through April 2023. With over 23 years of experience in the digital realms, I live and breathe UX and digital design. I have since sold the company and moved towards a simpler life
I started my career as a digital designer, strategist and developer. These days, I get a lot of satisfaction from improving online/offline business efficiency, value propositions, conversions and customer experience through well-researched and handcrafted digital products, apps & websites.
At Bapple I led a talented team of digital creatives, UX researchers, developers, strategists and project managers to create insightful digital solutions for key industries such as — NGO's, Finance, Mental Health, Production Music, SaaS, Industrial, Medical, Education, Food Franchise, Alcohol, NFP, Automotive and Media.
“I found the mentoring session motivating and valuable. Peter provided me with constructive feedback and suggestions on how I can improve my case studies and resume. He is very knowledgeable about what hiring managers are looking for and in just 30 mins I felt I got a lot of ideas on how I should move forward with my job search.”