United States

Graphic Design

UI/ Visual Design

Branding and Identity Design

Design Operations

Service Design

Product Design

Customer Experience (CX)

Front-end

Back-end

Full stack

Growth Design

Program Management

UX Engineering

Peter Laxalt

Sr. Director, Design

Typography

Communication

Collaboration

Problem-solving

Critical-thinking

Team player

Organisation skills

Presentation skills

Stakeholder management

Leadership

Brand positioning

Brand strategy

Branding

Conversational AI

Design systems

Email marketing

Illustration

Python

React

React Native

Webflow

WordPress

Adobe Illustrator

Adobe Photoshop

Canva

ChatGPT

Figma

Framer

Golang (Go)

Java

JavaScript

Jira

Adobe Creative Suite

REST API

MongoDB

PostgreSQL

Node.js

GitHub

Empathy

Project management

Content strategy

Conversion optimisation

Prototyping

Product roadmap

Product strategy

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to maintain trust, commitment, accountability deliver results while handling conflict

Avoiding common dysfunctions

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

Decision making as a software engineer or lead - how to become better at making the right choices

Making better tech choices

Tips for transitioning into a new role or company.

Changing roles

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Ways and resources to improve your design skills.

Improving design skills

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

We believe Asian groceries should be accessible and affordable to all. Weee! is America's largest online Asian supermarket (Series E, $4bn valuation, over 30m orders and growing). With a proven track record of transformation, I've orchestrated the complete overhaul and enhancement of the customer experience across various brand touchpoints, spanning over 15 diverse regions, 7 languages, and millions of dollars in advertising assets.

My expertise has been pivotal in establishing a robust, scalable design platform that resonates across all facets of our operation, accommodating the unique cultural and linguistic nuances of each region and our companies strategic needs. I lead the design strategy, vision, and voice for the entire company. I oversee the team's creative vision, design infrastructure, research, communication design, and product design across multiple platforms. We engineer organization-wide design systems that support product design, communication design, marketing, and supply chain systems. I mentor and carve paths for growth for our growing design department (we're hiring!) spanning across multiple continents. I collaborate with cross-functional teams to create delightful experiences for our customers and teams every step of the way.

Weee! is America's largest online Asian supermarket. I lead the design strategy and vision for the entire company. I lead the team's creative vision, design infrastructure, research, communication design, and product design across multiple platforms. We engineer organization-wide design systems that support product design, communication design, marketing, and supply chain systems in over 7 languages and 15 regions (and growing). I mentor a large and growing design department spanning across multiple continents and collaborate with cross-functional teams to create delightful experiences for our customers and our teams every step of the way.

Acquired by Weee! in 2022. Leading and establishing vision of design in and outside of the product. Creating and maintaining core design systems that put design forefront across product, marketing, growth, content, and design teams.

Private font design & creative engineering studio focused on making global and internationalized typefaces. Not open for inquiries.

Lead designer for Cookpad Global team after acquisition of Allthecooks. Designing experiences, interfaces, and interactions for the world's #1 recipe app and collaborating with a global team.

Succeeded from business in 2020. Leading the inception and transformation of digital and physical experiences with an intimate, globally decorated team. From concise creative to strategic processes and creative technical development, Laxalt & McIver is where art meets technology. Closely partnering with leaders such as Patagonia, Marriott, Amazon, Hilton, Safeway, NASA, West Elm, and Dribbble. Partnering and building startups around the world, from inception to acquisition. Now known as Commence Studio after succeeding from the business in late 2020.

Acquired by Cookpad in 2015. UI/UX Designer for the #1 Recipe App on Google Play & App Store. Including collaborating with the team and managing new artwork, interfaces for both Android, iPhone, and Web as well as mobile onboarding for app store features including onboarding and rebrand.

Creating designs, prepress, and creating processes to dial in screen printing work. Leading the creative processes of the company.

Created and managed a non-profit organization's website as well as developed strategy and outreach with print & digital collateral, overseeing all aspects of branding, strategy, and marketing of the group.

Peter Laxalt🇺🇸