

Design Lead at PUC São Paulo
Design Lead at PUC São Paulo
As a Lead Designer and UX Strategist I specialize in aligning market demands with strategic business goals to create impactful digital solutions. My approach prioritizes deep market research and thorough planning to design products that not only meet user needs but also optimize development efforts, saving time and resources.
I am passionate about understanding user behavior, creating cohesive design systems, and delivering innovative prototypes that undergo rapid testing and refinement. Tools like Figma are central to my workflow, enabling efficient collaboration and execution.