

VP of UX at Farm Credit Services of America
VP of UX at Farm Credit Services of America
I’m Farm Credit Services of America’s Vice President of UX and previously served as a Co-Founder with TD Ameritrade’s Innovation Incubator. I have over 20 years of experience in design and innovation. In my current role as VP, I oversee experience design placing an emphasis on alignment of the organization’s customer-centric experience. I’m also the company design evangelist on the value of user-centered design as a strategic differentiator across the organization.
Prior to joining Farm Credit Services of America, I served in numerous leadership roles advising companies such as Allstate, McDonalds, State Farm, UL, AbbVie, and others, in the areas of experience design, product management, and innovation.