Vietnam

Product Design

Customer Experience (CX)

Interaction Design

UX Research

Phuc Pham

Senior Product Designer

Usability Testing

Prototyping

Communication

Collaboration

Problem-solving

Critical-thinking

Empathy

Presentation skills

Leadership

Analytical skills

Data visualisation

Design systems

ChatGPT

Figma

Framer

Build impactful financial products with a talented team.

Conduct frequent research during sprints to inform design decisions for the Design Chapter and Retail Tribe.
Design engagement-focused experiences for Retail Digital Banking, including:
- In-app Banner & Notification Center
- Abby Family Banking
- Priority Banking, etc.
Host 03 internal workshops in Design Chapter and mentor junior designers throughout their projects.

At User Centrix since 2023, I’ve been mentoring designers as they take their first steps and grow their careers into UX & Product Design.

My mentees are now working at Corsair, FSoft, VNDirect, VNPost, Money Lover, etc.

Execute Competitive Research to design Sales Funnels, assisting users in boosting Revenue & AOV.
Execute Competitive Research to establish Auto-save & Version history, ensuring data protection for 500K+ pages.
Define keywords for 200+ Sections & Templates to optimize search engine performance in the Library v7.
Optimize Design System 2.0 to save 50% of UI design time and feature development in the Editor v7.
Utilize insights into customers, businesses, and technology to craft the most compatible solutions.

Manage a team of 10+ members, including Product Designers, UX Researchers, and Graphic Designers, delivering learning experience.
Draft curriculum for 03 products: Basic UI Design, Intermediate UX/UI Design, and Advanced Intertaction Design.
Standardize the operational process, reducing 80% effort required to manage UX/UI classes.

Conduct A/B Testing with 40K+ users for Cash Account, resulting in a 50% increase in monthly conversion rate.
Apply Activity-Centric Design to Gold Trading, leading to a 10% revenue increase and achieving a nearly 100% transaction success rate.
Conduct Interviews & Usability Testing for Personas and features of Stock Trading, leading to a 10% revenue increase.
Optimize the operations of the Product Design Team and establish the Tree Design System, resulting in a 50-80% reduction in UI Design effort.

Lead the instruction of UX/UI Design for over 400 students in Hanoi.
Spearhead the creation of "Advanced UI Mobile App Design" as one of the first courses for eColorME.

Design UI for 03 products, including a mobile app, web app, and website, for the Bestay system – optimize the reservation and manage of rental accommodations.

Directly engage with 100+ individual customers each month to transform their requests into decal designs for motorcycles, cars, wall art, etc.
Monitor & review the final printed decals to ensure the closest alignment with customer requirements for the final outcome.

Phuc Pham🇻🇳