France

Generalist Product Management

Pierre Foucart

Sr. UX Designer

Mastodon

Problem-solving

Critical-thinking

Organisation skills

Project management

Salesforce

UserTesting

Figma

Jira

Miro

UserZoom

Tips for transitioning into a new role or company.

Changing roles

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Product management career path

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Resume and portfolio review

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Best practices for documenting projects, epics, and stories

Writing product requirement documents

Helping Marketplace Sellers join Best Buy Canada Marketplace and get a faster ROI.
🔵 Reduced onboarding time by over 45%
- User interviews to analyze the overall journey, find key problems and assess sentiment 
- Deployed new touchpoints to capture seller information
- Automated information population from Mirakl Catalog Manager to customer-facing experiences
- Rebuilt our tracking capabilities of the onboarding funnel to monitor impact and support/evolve Sales team and Operations workflow within Salesforce

🔵 Solved the Marketplace's biggest NPS detractor
- Identified the biggest detractor through keyword analysis
- Aligned stakeholders throughout the organization to evolve Marketplace Seller Return Policy
- Implemented an incremental adoption plan for sellers to align with Best Buy Core Return Policy which rated better

🔵 Eliminated over 1400 hours of operational labor
- Optimized Sales and Customer Success Managers (CSM) workflows in CRM
- Implemented a Small Enhancement cadence to improve funnel tracking, seller support, and lead acquisition/enrichment
- Replaced manual systems relying on no-tech with robust systems allowing program scalability

Currently leading 2 product teams (10 Developers and 2 Designers).
            

    
    

    
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•	Influence the prioritization of stories within strategic initiatives based on customer value and product maturity, as part of the leading group of multiple SCRUM teams.
•	Influence prioritization within strategic initiatives based on customer value, development efforts and company goals.
•	Creation of a digital customer acquisition channel that generated 20% of in-store mobile activations in 2020
•	Definition of an advertising program that resulted in a $41 million net profit in the first fiscal year, while having no negative impact on customer experience and sales conversion metrics
•	Strategy and tactical definition of a CMS implementation which reduced merchandising effort by 75%
            

    
    

    
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•	Crafted and tested the user experience for a new portal to self-serve business loans
•	Implemented a fact-driven design methodology and usability testing guidelines to prioritize features based on data and customer problems
•	Built and implemented a company-wide design system reducing rework and optimizing lead time to market

As part of the booking engine team and later growth hacking team:
🟢 Increased conversion rate from the homepage to product listing pages by 15% through A/B test of the homepage and main navigation of the acquisition funnel
🟢 Facilitated Design Sprints and prioritized enhancements for the meeting space booking engine experience on web and mobile apps (iOS and Android)

I have worked with qualitative customer insights, and quantitative customer data to inform decisions. I conducted user research, A/B tests and worked closely with design researchers and analysts.
Became proficient with the modern product stack Jira, Trello, Mixpanel, and Looker.
            

    
    

    
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Working with start-ups, small businesses, digital agencies and corporations to create experiences that fulfils customers’ needs.
• Defined product roadmaps and advised technology investment
• Conducted usability testing and provided market research services
• Designed mobile apps and web experiences
• Coached and coordinated designers on multiple projects

Clients: Aeroplan, Dairy Farmers of Canada, Home Depot, Investors Group, Just For Laughs, TD Bank, Van Houtte, DeSerre, Energie Cardio.
            

    
    

    
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•	Coordinated two cross-functional teams (designers and developers) and coached a team of three product managers
•	Led monetization products by scaling advertising capabilities with ad servers integrations
•	Led and launched the first video advertising program at scale with in-player banners, pre-roll and post-roll capabilities – delivered on 500 million videos viewed/month 
•	Led and defined a custom CMS, that through programmatic automation capabilities and advanced calendar capabilities - enabling content partnerships to grow featured content over 14 different localized homepages and landing pages by 200% without adding headcount
•	Managed the redesign and replatforming of the website
            

    
    

    
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•	Coordinating UI Designer and Developers on the redesign of multiple categories of the website (finances, jobs, travel, auto and yellow pages)
•	Coordinating merchandising efforts for contest and events.

Pierre Foucart🇫🇷