India

Branding and Identity Design

Content Design

Digital Marketing

Content Marketing

Direct Marketing

Customer Success Management

Data Analysis

SPJIMR, Mumbai

Pinali Patnaik

Ecommerce growth marketing leader

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Stakeholder management

Leadership

Email marketing

Marketing strategy

Canva

ChatGPT

Facebook Ads

Google Ads

Instagram Ads

Empathy

Conflict resolution

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Tips for transitioning into a new role or company.

Changing roles

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Lead a team of 30 to drive the sell side charter - Customer acquisition, CRM, Performance Marketing, partnerships, education and offline retail strategy for Nykaa PRO, a 100Cr+ revenue unit of Nykaa
-Delivered 14.2% additional revenue during non-sale months by designing targeted offers varying in MOVs and offer callouts to cater to different customer cohorts.
-Drove 54% YoY increase in activation of new members through development of a multichannel onboarding journey driven by in-house beauty advisors facilitating purchase assistance
-Improved engagement rate of CRM channels by 31% by changing the content strategy from sales driven content to sale inducing educational content.
-Led a cross functional team to deliver a GMV of 1 Cr from a single order by driving partnership with an NGO, followed by offer negotiations, new category addition and OTIF stock fulfilment
-Built the entire concept, assortment & design strategy for a first of its kind retail format in India for beauty professionals, based on insights from extensive market visits and FGDs

Led Product and Service Marketing for Flipkart Marketplace
Delivered a  7 percentage points increase in communication efficiency leading to higher adoption of new business initiatives(e.g., sustainable packaging) and product launches through constant funnel analysis, experiments with content and design interventions, user segmentation
Introduced Gamification in the Pre-BBD preparatory campaign for sellers that boosted campaign engagement by 28% over last year.

Events - Drove planning to execution of 10 offline networking events across major seller hubs/cities and a mega R&R event
Reactivation campaign - Conceptualized and drove to completion one of its kind campaign post 2020 lockdown, reactivating 33% of 1 lac+ seller base within a short span of 15 days by introducing 2 channels of communication on dashboard and in app. Was awarded "Mission Impossible" during the Flipkart Quarterly Awards for the same.

-P&L Ownership – Drive revenue and profitability through collaboration with cross functional teams across 1200 stores and 3 E comm. partners for a Body wash brand worth INR 12 Cr
-Brand Strategy – Captured 57% of the category share by volume by building a brand that repositioned body wash as an everyday use personal wash product that could replace soaps in all Indian households as it’s more hygienic variant at a similar price point
-Annual Business Plan – Develop the annual marketing and sales plan in close collaboration with the category team, zonal sales team, general trade sales and marketing team and the supply chain team
-Marketing planning - Developed marketing plan for the brand basis analysis of point of sales category and brand data, competition activities and sales, consumer insights and spends optimization
-New Product Development - Led the entire process of new product development and launch involving category analysis, competition benchmarking, costing feasibility, packaging development, legal compliance, management approval of the product and design of launch strategy with 7 cross functional stakeholder teams
-Product Launch Strategy – Designed the launch and trial generation strategy for 3 new variants of the brand leveraging the tools of planogram, point of sale sampling, visual merchandising and tie ups with other brands, thus increasing sales by 10% for the brand.

-Collaborated with the Product and Store Operations team to outline the business requirements for the development of E commerce apps
-Analyzed buying behavior of consumers in small format stores to enable better product placement, enhanced buying suggestions by store staff and implemented bundling offers to be made available both in the app and the stores

-Managed agency briefings, creative development and execution of ATL activities – print and outdoor and ideation to execution of BTL sales promotions, in mall activations, in store consumer engagements
-Led 2 brand events, from concept to creation, to enhance relationship building and brand awareness among the media houses, the Fashion Fraternity and select members of the target segment of consumers.
-Managed PR, Digital and Communication design agencies and coordinated with Mall management teams, media buying teams, media houses and multiple vendors to create content instrumental in enhancing the brand awareness and adoption
-Drove from concept to creation, consumer participation strategies, in-mall brand activations and installations, cross-promotional engagements and influencer marketing to increase brand awareness, engagement and recall.
-Budgeting – Planned and allocated marketing resources worth INR 4 Cr across four major modes of marketing – advertising, sales promotion, public relations and direct marketing, leading to sales worth INR 12 Cr over a period of 8 months

-Developed a forecasting model to generate a rolling S&OP Forecast for Easy Ship Pickups for transportation resource planning, based on information obtained from interaction with multiple stakeholders and analysis of past data
-Designed an elaborate excel based tool linking the database to the forecasting model
-Established metrics for continuous tracking of forecast volumes against the actual volumes and set up a weekly mechanism for continuous review and improvement of the forecasting accuracy and thus the forecasting model 
-Worked with the technical team on configuration of the company's S&OP dashboard providing visibility to the forecast and actual pick up volumes of Easy Ship

Root Cause Analysis to indentify reasons behind the reluctance among the youth to take up industrial jobs
•Conducted in depth interview of 75 youth trained by the trust and held frequent focused group discussions with their staff and faculty at the center.
•Analyzed the demographic and psychographic factors influencing the decision of the youth with respect to their choice of career. 
•Devised strategies and initiated their implementation to help the trust enhance their role in influencing the youth for an Industrial Career.

Refinery Revamp Project - CAPEX of INR 14000 Cr
 - Responsibility of detailed engineering of different units - Sulphur Recovery Unit, Amine Regeneration Unit, Tail Gas Treating Unit
 - Coordinated with various engineering departments, Licensor and the client for 3D model review of various units of a refinery ensuring its suitability for construction 
Fertilizer Complex: Capacity Expansion and Energy Conservation - CAPEX of INR 200 Cr
 - Carried out detailed engineering for the units of Urea and Ammonia 
 - Improved cost saving in procurement by eliminating errors in the design documents issued by the licensor.
 - Saved the company an amount of over INR 1.4 Cr by adherence to committed licensor review timelines
Petrochemical Complex - CAPEX of INR 27000 Cr
 - Reduced the pre-commissioning time for the Butene unit of mega petrochemical project with a CAPEX of INR 27000 Cr by accelerating the process of mechanical completion review by 40%.

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