United Arab Emirates

UX Design

Growth Design

UX Testing

UX Research

Data Analysis

Engineer's Degree

Pooria Hassanzadeh

Lead UX Research

Resume-CV

Usability Testing

Quantitative research

Qualitative research

Communication

Problem-solving

Critical-thinking

Empathy

Analytical skills

Accessibility

User research

SurveyMonkey

Figma

Google Data Studio

Hotjar

Miro

Google Analytics

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

I tried to find users' problems at different stages of the product life cycle (like discovery or validation phases )and also help Snapp's teams to know better about users' mindsets in order to achieve our business goals.

Passenger side Verticals (B2C)
I've worked closely with PMs and UXDs on different critical projects like Accessibility- passenger loyalty club- Snapp redesign project- with a mix of qualitative and quantitative methods.

Corporate Panel (B2B)
tried to find users' problems through running remote usability testing- interview sessions and surveys.

OpenIDEO:
 I worked on different projects and one of the most exciting was at OpenIdeo Challenges " beyond the bag" in which I interviewed and ran surveys with people from Germany, USA, Canada, Austria, Iran to understand their culture and how they think about plastic bags usages.

Aligning different departments like Tech, Design, Marketing, with daily, weekly meetings, Creating a roadmap in order to redesign both mobile and website and also preparing a plan to grow our teams, and finally getting our business goals during that time were my achievements as a PM.

Based on finding users' problems and testing continuously with users we succeed to improve our conversion rate  and also reduce our users' bounce and drop rate by more than 50% 

I used a range of mixed quantitative and qualitative methods based on different situations in each project:
Qualitative:
-  remote & in-person interviews.
-  moderate and unmoderated usability testing.
-  users'  behavior observation in their environment or online with tools like Hotjar.
Quantitative:
-  surveys.
-  running A/B+ multi variable tests with Google optimize
-  Card sorting sessions, etc.

Working with GA, Firebase, and Data Studio in order to get more insight from users' data.

being a part of the hiring process to hire new UXRs and help them to work better as UXRs.

during this time by running some quantitative and qualitative research like observing and analyzing data on GA, running usability tests, and creating surveys we found the most frequent problems and helped the team to measure these changes.

in this short time, by identifying the needs of users and organization through interviews, I revised the categories in the website and omitted the non-users parts so that it becomes easier both for the users and the organizations

During these 2 years, by being in touch with different people I was able to learn about a variety of attitudes and perspectives which was really helpful in producing products and recognizing their needs faster. Also, ushering a big group of people gave me lots of experience in cooperating with others

Bazarrouz, was a great experience for me, during that time I found most users work better with smartphones than computers, and it is better to run business ideas for mobile apps.
so I decided to make my next idea a mobile application.
newsreaders were popular at that time and we wanted to make one of them which makes a different experience for users,  and based on that we wanted to make a platform for all news agencies to publish their news with our services.
we wanted to know users' needs, to make a better service for them, after interviewing them and analyzing other competitors we made Khabar-e-shahri which let users access and read their city's news in different categories from various sources.
since our time was very small, I did user research,ux design, and code to make this product faster.

after i read about startup culture, how others made their idea into business, I went to find the best idea to run my startup, to do that I observed users in the street, talked with them, and ran some surveys to find their problem and run a business based on that.
finally, I made Bazarrouz which let people buy daily needs & groceries online.
I made MVP version based on the Wizard of oz model which lets me sell the product without buying and storing them before

Pooria Hassanzadeh🇦🇪

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