Nigeria

Customer Experience (CX)

Growth Product Management

Growth Hacking

Sales

Business Development

Customer Success Management

Product Marketing

Development Operations

Business Transformation

Master of Business Administration - MBA

Certificate of Entrepreneurship Studies

Professional Certificate in Marketing

Bachelor of Arts (B.A.)

Diploma In Law

Precious Adesina-Ola

Head of Growth

Public Speaking

Communication

Collaboration

Problem-solving

Organisation skills

Presentation skills

Customer service

Leadership

Affiliate marketing

Business intelligence

Email marketing

Forecasting and reporting

Marketing strategy

Canva

ChatGPT

Facebook Ads

Mailchimp

I lead all growth initiatives, including user acquisition, retention, A/B testing, and product experimentation. My responsibilities encompass optimising customer lifetime value (LTV), overseeing commercial operations and expansion, and driving revenue growth within the B2B commerce sector,  through financing solutions.

Key Achievements:
Consistently recording MOM user increase and revenue growth.
Spearheaded user-centric product development to enhance customer engagement and satisfaction.
Successfully building and leading a high-performing sales team.
Developing both direct and indirect sales channels.
Expanded the Credit portfolio while maintaining non-performing loans (NPL) below 5%.

Providing the leadership that is required to execute Commercial and Growth driven strategies for continuos revenue generation.
Responsible for driving the adoption and adaptations to product for our existing and prospective customers.
Execution of the Fulfillment Service experience to our customers by driving effective and efficient operational systems

Providing Strategic Commercial Leadership that converts services to revenue

Developing and standardizing the center offerings and customer experience across company owned and company operated (coco) locations across the business.

Deploying full business and on the ground marketing strategies that bridges the gap between the business and its customers.

Driving cross functional communications and collaboration with other business functions and stakeholders in order to achieve the ultimate goal of customer service and satisfaction.

Driving the Sales and Distribution process needed for business growth and expansion. I lead the  Field Sales Team in Lagos to achieve optimum sales and distribution of our products, across our growing network through planning, strategic leadership and experienced coaching systems. I do not just sell cars, I structure and engineer the automotive selling process.

An international leading brand with products on energy drink such as Lucozade Boost, Ribena, spirits, beer and wine.

On a high level, my current activities as Sales Manager include:

- Partner(s) distributor account management and Business development 
- Inventory and order cycle management 
- Product shipment and depletion strategy
- Retail and wholesale distribution
- Route to market and sales rep capability development
- Trade capacity and contribution development 
- Trade Marketing Campaigns and Activations
- Channel Management and Development 
- Budget Management

I am accountable for high-level sales activities in various channels within the west region. My responsibility includes but is not limited to primary and secondary sales cycle; this involves shipment of products from factory to distributors and from distributors to consumers.

A British multinational alcoholic beverages company, with its headquarters in London, England and offices in all six inhabited continents including Africa.

As Wholesale Manager, I developed and implemented sales plans that grew the business in volume and value. I defined pricing strategies for brands I managed, and distributed these products through appropriate channels. I was accountable for the development of wholesale trade channels across Oshodi/Isolo LGA, Alimosho LGA and Ikeja LGA location, Lagos. 

My access to exclusive distribution deals led to a 25% rise in revenue.

I managed and owned an entire mapped out retail territory, made up of outlets in a geographic location. I also provided leadership guidance to a group of Sales Executives and Van Sales Reps; ensured all sales activities were in compliance with what the brand stood for. My activities and that of my sales team led to a successful depletion of 40% of Distributors target.

I provided first level assistance to customers regarding the company products.  I also carried out brand and sales activities; this included market visits for sales promotion campaigns and innovation launch. Served as a brand ambassador and ensured all activities were in compliance with the brand's image.

I worked in the capacity of an administrative and business support to the MD/CEO and served as the gatekeeper of her office relations, to clients and customers. I also collaborated with other departments on special projects and events that  impact the CEO and the business. I assisted in product sales and promotional activities which helped to showcase the company’s products to walk-in customers.

I provided customer service support to the business and ensured customer issues and requested were escalated and treated promptly. Issues were also logged appropriately in the CRM database.

Precious Adesina-Ola🇳🇬

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