Prerna Vikram Srivastava🇮🇳

Content Lead at WAISL Digital

About Prerna Vikram Srivastava

Content Lead at WAISL Digital

I did not study writing. I studied engineering. Yet, here I am, 7+ years later, leading content, building brand strategies, writing & performing stories on stage, and holding a portfolio 40+ clients.

Hi, I’m Prerna Vikram Srivastava, a writer by profession, a storyteller by passion, and an engineer who chose to build an entirely different career from the ground up.

Today, I work as a Content Lead, driving content strategy, creation, and distribution across websites, social media, blogs, email, brand campaigns, and product marketing.

My journey into content was anything but conventional. With no formal degree in writing or marketing, I learned through experiments, mistakes, constant upskilling, and persistence. Over the years, I have worked across entertainment, fashion, wellness, technology, real estate, healthcare, and social impact. My portfolio includes brands such as WAISL, Otipy, Urban Company, Paytm Mall, ZEE5, BookMyShow, Oasis Mall, and Burjeel Hospital.

I am also a Hindi poet, storyteller, and stage performer with 100+ original short poems and stories and 50+ live performances across Pune, Bangalore, Delhi, and Gurgaon.

If you're confused about where to start, trying to switch careers, I have probably faced some version of that question myself and I am here to help!

Expertise

Content WritingMarketingProduct ResearchContent DesignCreative writingTechnical writingScriptwritingContent StrategyCopywritingSocial media writingUX writingBranding

Sessions with Prerna Vikram Srivastava

General Mentorship Session (30 min)