Rachel Dance🇩🇪
Growth and Product Marketing at Freelance, Consulting
About Rachel Dance
Growth and Product Marketing at Freelance, Consulting
Growth and marketing leader with 10+ years of global experience specializing in early and mid-stage consumer scale-ups in tech and e-commerce.
I was the first marketing hire at StashAway, a leading wealthtech/fintech scale-up in Singapore, and was there for 6 years as we scaled to 5 markets with dozens of product and feature launches. I built out all the marketing communication strategies and functions, and also led product marketing and lifecycle marketing.
I also led the e-commerce and marketing teams at a leading premium e-comm brand in Germany, where I focused on improving conversion rates and AOV, as well as repositioning the brand and improving marketing operations.
While I'm a full-stack marketer with experience in everything from execution to building and leading marketing teams, my expertise is in: Growth Marketing, Product Marketing and GTM, Lifecycle Marketing, Marketing Strategy, and Brand Building.
I'm pretty obsessed with launching new products and features, and making customers fall in love with the product and brand. I also love driving operational efficiency.
I'm also fortunate to have advised and/or invested in 15+ start-ups globally.
Expertise
What mentees say
“Rachel is one of people i had pleasure talking to, she is resourceful, experienced and has great communication skills, she listened to what i have to say and she had very insightful ideas to share, certainly a great experience for me and i hope her the best”
“Rachel introduced me to new Product Marketing communities and thought leaders. She also provided insights into market dynamics related to a company I’ll be interviewing for and offered valuable advice on segmentation and brand strategy. Seeing some of her own process was especially helpful. Highly recommend her mentorship—thank you, Rachel!”
“Rachel is an inspiring mentor and specialist, I have received tons of advice and we have discussed potential career tips and paths. Very helpful!”