France

Graphic Design

UI/ Visual Design

Branding and Identity Design

Design Operations

Product Design

Graduate Workshop

✊🏿🏳️‍🌈 Diversity & Inclusion

Rachel Gogel

Independent Design Executive

Other Mentorship Offerings

Public Speaking

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Team player

Presentation skills

Leadership

Negotiation

Design systems

Figma

Adobe Creative Suite

Partnered with Marcom International creative executives to lay the groundwork for the newly established EMEA team’s design practice; Led the early creative development for Airbnb’s Milano-Cortina 2026 Winter Olympics local campaign, targeted to Italians; Supported the final execution for Airbnb’s Chuseok campaign; Influenced visual storytelling across global marketing touchpoints, starting with building the Merchandising creative workstream from scratch, with support from key Marcom executives; Developed creative strategies and gold standards for two entirely new lines of business (Airbnb Services and Airbnb Experiences); Established the foundation for how these curated offerings would be presented in the all-new app and addressed complex edge cases while maintaining brand consistency. Learn more on LinkedIn.

Neol is a Community-powered platform for audacious creative minds to do the best work of their lives.

Neol’s platform empowers creative leaders with the technology, people, and processes they need to deliver impactful projects from anywhere at scale. As a Creative Leader at Neol, my ambition is to spearhead real change in the following domains; purposeful brands, the future of work, and futures & foresight.

Neol is part of the Kyu Collective portfolio that includes agencies: IDEO, SYPartners, Godfrey Dadich Partners, ATÖLYE, Upstatement, Yard, Sid Lee, and more.

Book mentorship time with me: https://adplist.org/mentors/rachel-gogel

Built an engaging virtual series of six (6) 90-min Critique Workshops for Dropbox Design org, which acted as an extension to my keynote presentation "The Art of Critique"; Carved out regular check-ins to sync with the internal Dropbox team; Kicked off the Dropbox Design 2023 Craft Summit employee gathering in Austin, TX as Keynote Speaker; Developed a 70-minute lecture on "The Art of Critique," which included 3 chapters: The Prelude, The Rules, and The Tools; Spent time during the 2-Day Summit speaking with Dropbox Design employees to hear their personal critique stories and shared advice; Personalized the talk for the Dropbox Design org, working in tandem with the Dropbox Design Ops team; Integrated special requests from VP of Design, Alastair Simpson

Led design and creative direction for the rebrand of Maas Center (of American Jewish University) in Los Angeles; Influenced creative and digital strategy; Built foundation for new visual identity system alongside Great Mondays strategists; Coordinated the early development of a new digital experience alongside digital vendor

Taught a Spring 2025 elective called “Career Design Lab” (CDL) for the MBA Design Strategy program; Built a “Designing Your Career” (DYC) year-long pilot program for the CCA community, in partnership with the DMBA and MDes Chairs; Collaborated with Felix Lee, Co-Founder and CEO of ADPList, on a celebratory graduation video; Taught the summer “Leadership by Design” (LBD) course for graduate students completing their Master’s degree in Human Computer Interaction Design. See more on LinkedIn.


Women in Leadership & Design (WILD) Chair & Board Member
Women in Leadership & Design (WILD) Chair & Board Member
AIGA San Francisco · Part-timeAIGA San Francisco · Part-time
Oct 2021 - Jun 2024 · 2 yrs 9 mosOct 2021 to Jun 2024 · 2 yrs 9 mos
San Francisco Bay AreaSan Francisco Bay Area
Acted as Women in Leadership & Design (WILD) Chair on the AIGA SF Board of Directors, serving a 2.5-year term; Shaped and led a vibrant community of diverse cross-disciplinary creatives across the Bay Area, while driving meaningful experiences and initiatives that empowered and inspired women and non-binary individuals in the design industry; Led the program autonomously to bring my unique vision and ideas to life, working collaboratively with a talented team of volunteers to create a lasting impact within the AIGA SF community — and beyond. Learn more about WILD here: www.aigasf.org/wild

Developed Airbnb’s first-ever Internal Brand Playbook (IBP); Roadshowed the IBP across the organization; Implemented a new creative operating system (OS) for the Ground Control creative studio in order to work more efficiently as a team and scale; Mentored the team’s Creative Director; Wrote job descriptions for all team members and re-clarified roles; Launched the internal-facing Live and Work Anywhere digital experience as Design & UX Lead for the Employee Experience Team. See more on LinkedIn.

Rachel was a member of the Institute of Possibility, a collective of twenty-five individuals working to redesign our world for deeper, generative connection. The group included talented folks such as Carly Ayres, Geno Church, Evan Gregory, Hugh Weber, Jordan Wong, Kamilah Rashied, Kat Vellos, Lawrence Azerrad, Lisa Babb, Nico Wheadon, Ruby Savage, Sadie Red Wing, and Yusha Assad. 

For a few years, this platform amplified her continued commitment to supporting womxn-led causes and addressing gender-based disparities in the design industry. Rachel was happy to be part of this community and is also grateful for the new friendships she made.

Led the creative development of the first-ever publishing arm for award-winning agency Giant Spoon; Partnered closely with GM Corbin Brown, American Express, and other industry leaders to move Departures beyond the printed page; Reimagined the publishing model by merging 5 distinct (and distributed) companies and establishing a one-team culture; Oversaw and led all Departures brand experiences at the intersection of product, editorial, advertising, and strategy; Responsible for determining high-level creative strategy, direction, and goals for various workstreams that contribute to the creation of a new luxury lifestyle brand centered around story; Influenced the launch of the new site (www.departures.com), newsletter product, and other channels (@departures on Instagram) alongside partners at The New York Times and Kettle; Participated in the roadshow of 2021's evolution of Departures for C-suite executives at Amex

Leading major brand, strategy, and culture initiatives for various clients as an embedded, part-time consultant; Acting as interim Fractional Executive Creative Director / Head of Creative for agencies and in-house teams; Determined to change the ratio of women who run their own creative agencies (currently measured at 0.1%) by supporting women- and nonbinary-led causes; Addressing gender-based disparities in the design industry.

Select clients include: Acora, Airbnb, Allbritton Journalism Institute, Amaí, American Jewish University, Anew, Chicken & Egg Films, Coalition, Departures, Dropbox, DVF, Fraîche Design Thinking, Giant Spoon, GDP, Great Mondays, HoneyBook, Intuit, Jacqueline Novogratz, Jonathan Soros, LoyalKaspar, On Being Project, Marci Klein Productions, MYLES, NBC, Penguin Random House, Simon & Schuster, Sundance, Pulse Fund, The Plant, Travel+Leisure, USA Network, and Warner Bros.

See more work at rachelgogel.com.

Rachel Gogel🇫🇷