Brazil

UX Design

UI/ Visual Design

Product Design

Generalist Product Management

Project Management

Visual Arts

Rafael Gonzalez

Principal Product Designer

Collaboration

Problem-solving

Critical-thinking

Team player

Stakeholder management

Adobe Creative Suite

Affinity

Airtable

Figma

Adobe XD

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

Learn the career path and progression for product managers.

Product management career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

Best practices for running productive design critiques.

Running effective design critiques

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Tips on how to work and collaborate with engineers and developers.

Working with engineers

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

Best practices for documenting projects, epics, and stories

Writing product requirement documents

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

As a seasoned mentor, I empower Product Designers and Product Managers by sharing over two decades of expertise in UX/UI design, product management, and agile methodologies. At ADPList, I guide professionals globally, helping them refine their skills and boost their career trajectories through personalized, data-driven feedback and real-world problem-solving strategies. My goal is to foster not only professional growth but also personal development, creating a nurturing environment where every conversation is an opportunity to learn and every interaction is a step towards excellence.

I led the transformation of Konstroi’s product and service portfolio in a dynamic and competitive market. Implemented SCRUM, Agile methodologies, and the Optimal Product Process™, significantly improving development efficiency and product quality. Developed strategic growth plans and managed post-sales accounts, achieving a 20% increase in revenue diversity by expanding the product portfolio from 2 to 10 products. Demonstrated strong leadership and innovation skills by directly leading a team of 9 and indirectly overseeing over 30 individuals.

Key Achievements

- Product Life Cycle Management: Successfully managed the product portfolio from concept to retirement, achieving a 25% increase in customer satisfaction.
- Agile Implementation: Reduced development time by 30% and increased product quality by 20%.
- Product Portfolio Expansion: Expanded from 2 to 10 products, enhancing business resilience.
- Innovation-Oriented Team: Led a team focused on innovation and breakthrough solutions.
- Training and Mentoring: Enhanced Product Owners’ skills, aligning them with company goals.
- Tiger Teams Initiatives: Led agile teams for problem-solving and innovation.
- Jira Cloud and Confluence Setup: Improved team productivity by 15% through better project management.
- Post-Sales Account Management: Increased customer retention rates by 20%.
- Product Pricing Collaboration: Increased profitability by 10%.
- User Touchpoints Mapping: Enhanced user engagement by 25%.
- Sales Team Support: Boosted product adoption and sales effectiveness by 10%.


Key Responsibilities

- Strategic Design Leadership: Ensured alignment with strategic goals.
- Design System Management: Maintained visual consistency and usability.
- Tool Transition to Figma: Enhanced collaboration.
- User-Centered Development: Focused on user experience.
- Collaborative Problem Solving: Improved platform experience.
- Mentorship: Fostered continuous learning.

I led creative efforts across design, digital, content, and video, setting a strategic vision and overseeing the execution of over 400 projects. My responsibilities included developing design guidelines, driving innovation, and ensuring high-quality outcomes. I managed a multidisciplinary team of 50 professionals, maintained quality and deadlines, and presented to stakeholders. By fostering a collaborative environment, I enhanced team productivity and creativity, which resulted in a 30% increase in client retention.

Key Achievements

- Project Leadership: Oversaw the execution of 400+ creative projects, ensuring high quality and client satisfaction.
- Team Management: Led a team of 50 professionals, boosting productivity and creativity.
- Design Innovation: Implemented innovative strategies, increasing client engagement and retention.
- Guideline Implementation: Established comprehensive design guidelines, standardizing quality.
- Stakeholder Communication: Presented and secured approval for design concepts and outcomes.

Responsibilities

- Developed long-term creative strategies aligned with business goals.
- Mentored a multidisciplinary team to foster collaboration and performance.
- Collaborated with various departments to integrate creative design.
- Focused on user-centered design to enhance user experience.
- Analyzed trends and incorporated innovations into projects.
- Managed projects, ensuring timely, budget-friendly, and high-quality delivery.

Leadership in design to create impactful visual solutions and intuitive user experiences for digital and print projects. Focus on innovation and creative excellence, ensuring quality and visual coherence while collaborating with project managers to maintain scope fidelity.

Key Achievements

- Innovation: Developed a design system that reduced delivery time and increased user engagement by 35%.
- 3D Experience: Created an innovative 3D platform for MasterCard stakeholders.
- Empowerment: Facilitated workshops promoting continuous team development.

Key Responsibilities

- Creative Development: Create visual concepts and digital campaigns integrating artistic and textual elements for ads, social media, and graphics.
- Team Leadership: Coordinate designers and developers, fostering cohesion and innovation in projects.
- Interface Design: Develop interfaces and perform front-end development with HTML, JS, and CSS.
- Multimedia Creation: Produce multimedia content and videos to enhance campaign impact.
- Client Presentations: Conduct creative presentations to align expectations and strengthen partnerships.
- Campaign Planning: Collaborate in planning integrated marketing campaigns.

Leveraging extensive knowledge across business, psychology, design, and technology, I provide bespoke consulting services aimed at driving value and success for diverse organizations and their projects. My strategic approach focuses on aligning core business objectives with the evolving needs of the market and the end users, ensuring both sustainable growth and competitive advantage.

With a robust background in leading cross-functional teams and implementing innovative solutions, my consultancy spans:

- Strategic Project and Product Management: Directing projects to meet and surpass strategic and operational goals.
- Marketing & Growth Strategies: Utilizing creative tactics for robust market engagement and growth.
- Adaptive Agile Practices: Employing flexible methodologies to enhance team responsiveness and efficiency.
- Comprehensive Design Solutions: From user experience and interface to visual and interaction design, crafting interfaces and strategies that resonate with users and stakeholders alike.
- Creative Direction & Design Leadership: Guiding visual and creative projects to deliver compelling, user-focused results.

As a dedicated consultant, I am committed to nurturing the evolution of digital products from concept to market, ensuring they exceed stakeholder expectations and deliver meaningful user experiences.

Led a digital advertising agency that transformed ideas into tangible results through interactive strategy, creativity, and customized technology solutions. I focused on delivering distinctive and elegant digital advertising artifacts that enhanced clients' brands. I also produced copyrighted materials and independent creative work to foster innovation and learning, while supporting the development of the local design community.

Rafael Gonzalez🇧🇷

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