Portugal

Generalist Product Management

Group Product Management

Business Development

Project Management

Data Analysis

Rafael Paoliello

Director of Product (Payments & Billing)

Product strategy

Communication

Problem-solving

Critical-thinking

Leadership

Analytical skills

Product roadmap

Tableau

Balsamiq

Miro

[B2B2C 3-sided SaaS-enabled marketplace with millions of paid B2C subscribers, tens of thousands of B2B subscribers, and +65K wellness partners over 11 countries]

Global B2B and B2C billing, accounting, and invoicing product team.

Decided to leave the company and continued only as an advisor.

3-month immersive acceleration program at Antler Venture Capital

Professor with the second-highest student evaluation score from all Conquer courses in 2021.

Subjects lectured: data analysis mindset, data visualization, and decision making.

[B2B2C product-led SaaS-enabled marketplace. Sympla is Brazil's leading ticketing and event management platform, with over 3MM issued tickets and 15MM visitors every month]

I brought Fintech to the forefront, increasing the overall business value proposition and moat.

. Reporting to the CPO, hired and managed the team from scratch (2 GPMs and 5 PMs);
. Created embedded B2B & B2C financial products to become 25% of the company's total net revenue;
. Created the B2C installment payment, which accounts for 35% of the GMV;
. Ran recurring A/B tests, optimizing the buyer funnel conversion rate by 15% through improving UI, UX, pricing, and payment approval rates;
. Developed an internal payment gateway to maximize approval rates (+5 p.p.) and reduce processing costs (-40%);
. Developed partnerships with 3rd party vendors like BaaS, payment providers, wallets (Apple Pay, Google Pay, Nubank Pay), and anti-fraud solutions;
. Handled regulatory matters with internal and external senior stakeholders to meet card schemes, acquirers, and government agencies' requirements;

Products I was responsible for:
.: B2B: e-wallet (pre-paid account via BaaS provider); receivables advancement; payout; credit; POS.
.: B2C: checkout with multiple payment methods (credit card, PIX instant payment, Apple Pay, Google Pay, Nubank Pay, bank slip); installment payment; subscriptions.
.: Platform: internal payment gateway (multiple PSP and anti-fraud providers integrations); billing; reconciliation; invoicing; SAP accounting integration.
.: Anti-fraud: in-house machine learning models and external providers (CyberSource and Sift).

Responsible for the internal products of the cost-controlling and strategic planning areas.

Responsible for one of TIM’s most critical legal systems (third largest Brazil’s telecom).

Worked on different types of projects and clients, first as a Java Full-stack developer, and then as a business analyst.

Sales BA, dealing with pricing and financial viability studies, reports, and presentations.

Rafael Paoliello🇵🇹