Brazil

Product Design

UX Design

UX writing

Growth Design

Data Analysis

Unisinos

UniRitter

Rafaela Paludo

Senior Product Designer

Usability Testing

Product analytics

Prototyping

Communication

Collaboration

Empathy

Team player

Presentation skills

Stakeholder management

Leadership

User research

Figma

Framer

HTML

Jira

Maze

Mixpanel

Google Analytics

Data visualisation

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Managing being the only designer at your company and working with non-designers.

Being the only designer

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

Tips on how to work and collaborate with engineers and developers.

Working with engineers

How to think about design career paths and what progression looks like for designers?

Design career path

Developed a scalable method to measure user experience across the entire company's platform, ensuring accurate observation and measurement of user actions and tasks. This effort aimed to transform these observations into valuable insights that continuously drive product improvements and identify new opportunities.

Collaborated closely with tech writers and other product designers to establish comprehensive guidelines for UX Writing and microcopy on Azion's edge platform. This collaborative approach aimed to ensure effective communication and consistency in the user experience across the platform.

Collaborated with a cross-functional team to conceptualize and design the Help Center, a user-friendly contextual documentation integrated within Azion's edge platform. This initiative aimed at enhancing user education and accessibility.

Conducted productive sessions with product and tech managers to ensure a comprehensive understanding of project impacts and dependencies. By prioritizing alignment and effective communication, the team achieved improved project deliveries.

Streamlined the process of creating edge applications by developing a seamless flow that allows users to directly upload projects from GitHub. This effort aligned with the company's strategy to enhance developer experience (DevX).

Spearheaded the design and implementation of new guidelines to enhance the visual appeal of the company's emails, in collaboration with the creative team. The objective was to optimize brand communication and increase user conversion rates.

Collaborated with a cross-functional team to revamp the user onboarding journey in alignment with the company's Product-Led Growth (PLG) strategy.

Employed qualitative research methods to gain a deeper understanding of customer needs and expectations.

Organized workshops involving cross-functional stakeholders to establish an MVP roadmap and define product requirements.

Conducted user testing sessions to validate prototypes, documenting the findings for further analysis.

Contributed to product initiatives centered around Product-Led Growth (PLG), designing solutions with the end-to-end user experience on sight.

Improvements and new features for the credit/debit card acquisition process, for internal and external audiences.

Planning and facilitating online workshops.

Planning and executing user interviews.

Facilitator role in the UX chapter, conducting the weekly meetings and assisting with chapter issues.

Responsible for conducting the implementation of the new layout of the Desafios da Educação website, as well as digital marketing and performance monitoring actions. As a result, the number of single users increased by 288% in one year.

Participation in the company's e-commerce redesign and migration, working on mapping user tasks and UI design for desktop and mobile.

Responsible for marketing campaigns focused on collecting qualified leads. In 2020, more than 10,000 qualified leads were collected, whose sales corresponded to 23% of revenue in the second quarter.

PMO in the New Business squad, acting as the bridge between the business needs and technical matters, providing end-to-end support in all demands.

Design & Copy chapter lead.

Rafaela Paludo🇧🇷

About Rafaela Paludo

Expertise

What mentees say