Canada

UX Design

UI/ Visual Design

Branding and Identity Design

Bachelor's degree

✊🏿🏳️‍🌈 Diversity & Inclusion

Rafaela Pitta

Sr Product Designer

Collaboration

Problem-solving

Leadership

Design systems

React

Asana

Figma

JavaScript

Jira

Miro

- 🚀 Lead Designer: I led the Product Design integration for Origin's education platform following the acquisition of Finny. My main responsibilities were to design wireframes, user flows, user journeys in the product discovery phase and design the final designs and write a handoff documentation.
- 🤝 Cross-Functional Collaboration: Worked closely with product managers, developers, and other stakeholders to ensure a cohesive product vision and translate complex financial tools into user-friendly interfaces.
- 🤖 AI Integration: Collaborated closely with the tech team to craft and integrate ChatGPT tailored for financial queries. This product will be only available for Origin customers.

Crafting user flows, wireframes, user journeys. Working collaboratively with developers and creative designers to ensure high usability and creativity. Directly involved in projects with Meta, Activision, Adidas and Adobe. Using Figma and Figjam as main tools (and Adobe XD for Adobe projects).

Working in the Retirement Program (ARIA) tool redesign. I was entrusted as a UX Specialist to collaborate with Scotia's DS team on updating the interface. My primary responsibilities included working within a tight schedule, adhering to AODA standards, and implementing best UX practices tailored for senior users.

Working with multinational companies such as AVEDA and AeroMexico. My main responsibilities were to ensure product quality, follow business requirements to craft digital products. Also, leading the UI team to create amazingly intuitive interfaces. I worked together with the engineering team to have tech validation on back-end/data features.

Leader responsible for the product launch team, focused on lead experience. My mission was to establish genuine connections between brand and audience through design and technology, generating sustainable growth of the brand. 

Rocketseat is impacting directly over 500k students across Brazil.

Leading the conception and implementation of the UX team at the company, being responsible for all strategy, website design and delivery for development.
• I contributed to team efforts with interaction design, UI and overall visual design, as well as motion design for interactions, and prototyping.
• Focused on designing and shipping impactful products as part of the platform team.

Rafaela Pitta🇨🇦

About Rafaela Pitta

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