Rafaela Vigo🇧🇷

About Rafaela Vigo

Senior Product Marketing Manager at VTEX

Hi, I'm Rafa, and I have 7+ years of experience in marketing and a strong branding background. Expert in Product Marketing and developing go-to-market strategies, product positioning, messaging, and sales & channel strategies for over 20 new products. A lifelong learner inspired by creativity and innovation. I can help you with career development and career migration to Product Marketing :)

I also have a Brazilian community for Product Marketeers: https://www.linkedin.com/company/fala-ai-pmm

'Fala aí, PMM' is the community that provides hands-on experience in Product Marketing. We share real PMM experiences and contribute to its development in Brazil. Less theory. More action.

Expertise

What mentees say

“Tive algumas conversas com a Rafa, todas super produtivas! Ela foi mega solicita e proativa em entender meus pontos e trazer sugestões. Ela tem bastante experiência na área, o que faz com que consiga trazer uma ótima visão do mercado de PMM. Nossos papos foram bem legais, animada para os próximos!”

“Rafaela has a huge knowledge about the Product Marketing field and helped me understand alternatives to drive my career objectives in a more efficient way.”

“Gostei bastante do encontro com a Rafa, pois consegui ter uma visão mais ampla sobre os gaps que eu estou enfrentando atualmente e possíveis planos de ações para melhoria e correção de rota. Super indico!”