Brazil

UX Design

UI/ Visual Design

Design Operations

Service Design

Customer Experience (CX)

Growth Design

Programa UX Unicórnio

Specialization

DesignOps: Scaling UX Design and User Research

Professional Diploma in UX Design

Rafaella Ott

Communication

Problem-solving

Time management

Empathy

WordPress

Adobe Photoshop

Adobe XD

Axure

Figma

HTML

InVision

Lucidchart

Maze

Miro

Notion

Adobe Creative Suite

Adobe After Effects

Sketch

Tips for transitioning into a new role or company.

Changing roles

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Learn the career path and progression for product managers.

Product management career path

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

Understand the process of training, motivating and directing your team members.

Managing people

How to maintain trust, commitment, accountability deliver results while handling conflict

Avoiding common dysfunctions

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

How to identify star candidates, evaluate technical ability, and close hires

Hiring software engineers

Decision making as a software engineer or lead - how to become better at making the right choices

Making better tech choices

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Making remote and globally distributed teams work for you and your needs.

Working remotely

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Ways to provide constructive feedback to team members.

Giving effective feedback

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Manage team expectations and get the most out of your meetings.

Running effective meetings

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Managing being the only designer at your company and working with non-designers.

Being the only designer

Methods and models of exploring, deciding and delivering design.

Building a design process

Ways and resources to improve your design skills.

Improving design skills

Best practices for running productive design critiques.

Running effective design critiques

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

How to create personas, and leverage them in design.

Creating and leveraging user personas

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

Tips on how to work and collaborate with designers.

Working with designers

Tips on how to work and collaborate with engineers and developers.

Working with engineers

Best practices for documenting projects, epics, and stories

Writing product requirement documents

Adobe Illustrator

Affinity

Ahref

Airflow

Airtable

Amplitude

Apache Spark

Asana

Autocad

Balsamiq

BigML

Blender

Bravo

BrightHire

Bubble

Buffer

Bullhorn

Canva

ChatGPT

Carrd

CircleCI

Compa

Confluence

Crazy Egg

D3.js

Databricks

Datapeople

Docker

Facebook Ads

Framer

GitHub

GitLab

Glassdoor

Glide

Golang (Go)

Google Analytics

Google Ads

Google Data Studio

Grayscale

Greenhouse

Hotjar

HubSpot

Strategic Design Leadership:
  - I led design initiatives, aligning them with DAZN's business objectives and ensuring a strategic approach to improving the user experience.

Innovative Interface Development:
  - Created and implemented innovative interface designs for digital platforms, ensuring an attractive and intuitive experience for DAZN's users.

Multidisciplinary Collaboration:
  - Worked closely with development teams, product and other stakeholders, promoting a collaborative approach to the efficient delivery of high-quality products.

Continuous Optimization Based on Feedback:
  - I used user feedback and analytical data to continuously iterate on designs, aiming for constant optimization and maintaining the highest standards of usability.

Leadership in Design Strategies:
  - I led the definition and implementation of design strategies for projects, aligning them with clients' business objectives.
  - I collaborated with multidisciplinary teams to integrate the design vision throughout the product life cycle.

Creative Direction and Interface Design:
  - Guided by critical thinking, I developed innovative visual concepts and interface designs, ensuring an intuitive and user-centered user experience.
  - I supervised the creation of wireframes, prototypes and final designs, maintaining high aesthetic and usability standards.

User Research and Validation:
  - I carried out user research to inform design decisions, incorporating valuable feedback and ensuring that the proposed solutions met the needs of the target audience.
  - Facilitated usability tests to validate and continuously improve designs based on actual user behavior.

Effective Collaboration:
  - I worked closely with development teams, product owners and stakeholders to ensure efficient and consistent project execution.
  - I fostered a culture of collaboration by sharing knowledge and mentoring junior team members.

Iteration and Continuous Improvement:
  - I adopted an iterative approach to design, incorporating continuous feedback to constantly improve the quality of solutions.
  - I kept abreast of emerging trends in product design, applying best practices to drive innovation.

Teacher at the UX School:

- I develop and teach classes covering the fundamental principles and advanced practices of User Experience (UX).
- I use innovative teaching approaches to ensure a thorough understanding of the concepts, promoting the practical application of the knowledge acquired.

Mentoring UX professionals:

- I provide personalized guidance to professionals at different stages of their UX careers, providing valuable insights and strategies for skill development.
- I facilitate mentoring sessions to promote individual growth, the resolution of professional challenges and the promotion of exemplary practices in the field of UX.

UX Consultant for Companies:

- I work with companies to analyze and optimize their user experiences, identifying areas for improvement and proposing innovative solutions.
- I conduct heuristic evaluations, usability tests and user research to ensure effectiveness and user satisfaction in products and services.

Desenvolvimento e consultoria para desenvolvimento de novo app para gerentes PF e PJ para o BRADESCO NACIONAL, com novo sistema Watson da IBM.

Dentro da empresa de inovação fui responsaével pelo desenvolvimento de design e estudo de UX & UI para os clientes:

- NATURA
- SEM PARAR
- BAYER

Foi desenvolvido aplicações de workshops com duração de 4 dias para todos os clientes, entrevistas, estudos, design e desenvolvimento.

Fui responsável para desenvolver consultoria de Design, UX & UI, Design Thinking para o cliente ITAÚ UNIBANCO S.A.

Foi desenvolvido todo estudo da reestruturação do link www.itau.com.br/atendimento.

Rafaella Ott🇧🇷

About Rafaella Ott

Expertise

Sessions with Rafaella Ott