Cyprus

Digital Marketing

Master’s Degree

Bachelor’s Degree

Ramil Nizamiev

Head of Performance Marketing

Social media marketing

Affiliate marketing

Influencer marketing

Marketing strategy

Facebook Ads

Google Ads

Instagram Ads

BBP LABS LTD is a company that develops and advertises mobile entertainment apps with monetisation through subscriptions and in-app purchases.

Key Responsibilities:
▪ Managed ad campaigns in Facebook Ads, Apple Search Ads, Google Ads, Snapchat Ads
▪ Integration with measurement partners: Adjust, AppsFlyer
▪ Built a model to predict LTV & ARPU to influence ROAS with the help of ChartMogul
▪ Produced around 4,000+ creatives for split-testing with the help of 2 designers
▪ Monitored ASO performance: A/B testing of screenshots, icons, keywords
▪ Hired & managed 2 user acquisition managers: setting KPIs for them, monitoring their performance

Key Achievements:
▪ Presented, negotiated and made a partnership with revenue-based funding company Braavo, which led to an increase in effective budget expenditure by 3 times, revenue growth by 4 times
▪ Acquired more than 5,000,000+ users from scratch, who brought us more than 3,500,000$ revenue;
▪ The app have become one of the leaders in the astrology niche ($1,75MM ARR in 2019; approximately $1MM ARR in 2020).

Badoo, part of the Bumble Inc, is one of the world’s leading dating and social networking apps, with a diverse and engaged user base of over 530 million people in 180 countries.

Key Responsibilities:
▪ Campaign management Google Ads (UAC, Search, AdMob, GDN, YouTube), Apple Search Ads & Yandex Ads for mobile apps & mobile websites
▪ Analysed raw data reports from AppsFlyer & MicroStrategy to gather insights for iterative optimisation
▪ Monthly & quarterly performance marketing budget planning
▪ Communication with Engineering team for correct traffic tracking implementation & marketing tools improvement
▪ Assisted Brand Marketing team in marketing activities across paid media sources
▪ Cooperated with Data Analysis & Business Intelligence team for marketing dashboards creation & maintenance
▪ Worked with cross-functional teams towards predicting user LTV & development of unique in-app events for evaluating user acquisition & positive influence on growth

Key Achievements:
▪ Constantly met KPIs: positive ROI on a large scale (around 7M+ yearly budget for more than 20+ countries on my responsibility) over the entire period of my employment
▪ Developed and implemented a strategy for tracking and reporting active female registrations to advertising channels, resulting in improved retention and LTV for the app.
▪ Implemented a growth hacking technique (mobile web & web-2-app) that increased budget spending on Google Ads by 10%, leading to improved performance and revenue for the company.
▪ Significantly decreased the cost per retained user through continuous iteration process of campaigns optimisation.

AdQuantum is a performance digital marketing company that specialises in performance marketing and user acquisition for mobile apps and games, helping businesses increase revenue through pay-per-performance campaigns and revenue share models of cooperation.

Key Responsibilities:
▪ Launching, managing and optimising campaigns in Google AdWords;
▪ Communicating with clients and LCS account managers to align KPI's, optimisation ways and testing approaches;
▪ Assisting junior colleagues in learning Google Adwords;
▪ Collaborating in dashboard development for Google AdWords with the possibility to predict LTV and manage campaigns, ad groups, keywords with automated rules.

Key Achievements:
▪ Dating: During 3 quarters I achieved spend growth by 3 times with ROMI increase. Budget: 7,000,000$.
▪ Finance: ROMI-positive campaigns at scale from the second month. Budget: 100,000$/monthly.
▪ Fitness: User Acquisition launch on Google AdWords in key markets (US, UK, CA, AU). Budget: 100,000$/monthly. 
▪ E-Commerce: Google AdWords app promotion with achieving all KPI’s from the client. Budget: 100,000$/monthly. 
▪ Gaming: Launching display only campaigns with ROI more than 150% (real return on 1-st month money). Budget: 30,000$/monthly. 
▪ Entertainment: ROI 200% for the content app in CIS markets. Budget: 15,000$/monthly.

RealWeb is a full-service digital company that specialises in the development and promotion of web projects, as well as the execution of comprehensive digital strategies and various types of online advertising, including performance marketing, social media marketing and mobile marketing.

Key Responsibilities:
▪ Launching and optimising manual and automated campaigns in Yandex.Direct and Google AdWords;
▪ Managing Yandex.Market & Google Shopping for more than 10 e-commerce shops.

Key Achievements:
▪ Home and Appliance shop. Doubled number of orders coming from Yandex.Market in 6 months by defining main product categories with the client and using automated rules to manage bids. Monthly budget: 100,000$.
▪ Online pharmacy. I've increased the order amount by three times in one year by using automated product campaigns. Annual budget: 100,000$.
▪ Electronics store. Increasing ROMI & number of orders by 25% from Google Merchant campaigns through implementing correct feed specifications & Google product taxonomy.

LeadBit is a performance marketing company that operates as an international affiliate network, offering a range of high-performing offers in various industries (Dating, Finance, E-commerce) across worldwide GEOs.

Key Responsibilities:
▪ Launching advertising campaigns in different channels: Yandex.Direct, Google AdWords, myTarget, teaser networks;
▪ Managing website content for SEO goals.

Key Achievements:
▪ I was working on an e-commerce project (coupons & promo codes), which was sold with a P/E ratio of 24.

Rocket Internet is an international technology company that specialises in building and operating successful online businesses, as well as investing in and supporting internet startups. It acts as a startup studio or venture builder, identifying and replicating successful business models in emerging markets.

Key Responsibilities:
▪ Managing contextual advertising budget for Russia and Ukraine (Yandex Ads & Google AdWords);
▪ Executing advertising in Russian social networks (myTarget, VK Ads);
▪ Testing landing pages & ad creatives;
▪ Analysing customer journey & user experience;
▪ Reporting directly to CMO.

WebMoney is a digital payment system that allows individuals and businesses to send and receive money, pay for goods and services online, and manage their finances in a secure and convenient way.

Key Responsibilities:
▪ Merchants acquisition and onboarding, client support for problem-solving;
▪ Online search and sourcing of the clients, making the cold calls;
▪ Trade shows and conference presentations.

Key Achievements:
▪ Successfully reactivated partnerships with around 150 e-commerce shops;
▪ Winner in internal competition on conference lead acquisition.

Ramil Nizamiev🇨🇾

About Ramil Nizamiev

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