

User Experience Consultant at 8 Point Consulting
User Experience Consultant at 8 Point Consulting
Started in advertising in 1987, worked in various departments from media operations to account management. During the period, developed an affinity and love for creative work from logo designs or advertising campaigns with a strong ability to think typographically.
In 1999, moved from traditional advertising and Print to web Design and development. Having done designs and coding in HTML, gained considerable experience in this field.
By 2012, specialised in UX, gaining extensive experience in Research, Creation of Personas, Goal setting and reaching the solution through comprehensive workflows and user journeys.
Moved on in 2023 from a regular job to become a UX/Creative Consultant and a Mentor for businesses in the e-commerce and financial sectors.