Germany

UX Design

Service Design

Product Design

Customer Experience (CX)

Growth Product Management

Growth Hacking

Interaction Design

UX Testing

UX Research

Service Design Research

Mobile UX

Rasel Ahmed

Co-Founder and CDO

Usability Testing

Product strategy

Prototyping

Qualitative research

Problem-solving

Empathy

Leadership

Brand strategy

Conversion optimisation

Market research

User research

Qualtrics

Trello

Asana

Balsamiq

Canva

ChatGPT

Figma

Workday

Sketch

Presentation skills

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

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Musemind is a research-driven, global top-notch UX/UI Design agency
We're a team of fantastic product designers, visual designers, and Motion designers, creating stunning digital experiences for businesses and organizations.

Our clients included Microsoft, Salesforce, Indeed, Panther, Motley Fool, Peel, etc.

What we do:
- Digital products design used by millions of users
- World-class user experiences
- Modern websites that tell your brand's story

Our expertise:: UX/UI Design, Product Design, Saas Design, Mobile App Design, Web Design, Interaction Design, User research, User testing, Prototyping, and Front-end development.

What do I do at Musemind?
- New business and client partnerships
- Lead and inspire the team to create exceptional UX/UI designs that delight users and deliver measurable business results
- Architect of high-performing teams (people-first culture)
- Expanding business network in Europe and beyond

Want to work with us?
Email me - rasel.ahmed@musemind.agency
Learn more about Musemeind -  https://musemind.agency/
Behance: https://www.behance.net/musemindagency
Dribbble: https://dribbble.com/musemindagency

I ignite digital transformations, turning businesses into online powerhouses that dominate their space with latest tech like AI and more. My 17+ years of hands-on and leadership experience have shown me firsthand the transformative impact of a well-crafted omni-channel/digital ecosystem on business success.

- Create digital experiences that captivate and convert
- Design cohesive physical touch-points and omni-channel experiences that enhance brand interaction 
Bring unique visions to life 
- Leverage cutting-edge AI for optimized digital strategies
- Implement growth marketing strategies for sustainable business expansion
- Handle technical complexities, freeing clients to focus on their core business

Seeing businesses flourish in the digital landscape drives me.

[Voluntary, advisory and mentorship role]

[Advisor, Partner] Sr. Executive/ key decision makers of the company. Leading / shaping-up Growth, Analytics, AI, CX, Product management, research & insights, and e2e experience design team. Voluntary leadership role for Business Growth and expansion in globally i.e. Europe and APAC. Together shaping up the business with my partners with an agile/ start-up culture (empathetic leadership is our mantra), we love our customers and people.

Led 3 amazing team with a clear goals/ vision: Deliver exceptional CX with ​every single interaction​ and ensure sustainable growth. We create easy, engaging and delightful experiences by keeping the customer at the center! 

- Human-Centric Design: Service Design Thinking and Customer Centric Innovation: Identify key journeys with stakeholders to map the as-is journey and highlight all possible opportunities/solutions​. Validate pain points/solutions with customers to close the gaps​, Design to-be (expected) journeys, prototypes / service blueprints​. Conduct virtual/ f2f design thinking workshops to align on the ideas,​ quick-wins/ MVPs, mid and long-term solutions and more. Don’t debate, just iterate!

- Feedback mechanism for omni-channel, VoC, close the feedback loop: Lead and work on the core CX metrics (like NPS, CSAT, CES, CLV, etc.) data mining in order to identify CX improvements for our product, services and processes that we provide to our customers. Overall, manage/ follow-up VoC, CX measurement/ KPIs/ Metrics/effect realization model (holistic view, end to end journeys). Drive project with cross functional teams and leaders to​ address key challenges and opportunity areas across​ product, processes, journey simplifications and customer​ centricity. 

- Research and Insights: Qual/Quant, data driven​: Conduct UX research (Usability studies, IDI, etc.)​ validate feature/prototype, gather feedback, and​ propose actionable insights/ recomm. to the relevant team. Utilize customer data, Conduct market research to understand current​ market trends/insights for any room of opportunities/ innovation​. Refer/ Principles (e.g.​ Google Best practices, heuristics, TOGs principles, Baymard, etc.) to review UX flows/ journeys of our online channels for​ each BU to identify key pain points/ insights with​ solutions​. Benchmarking in each vertical/ trends and identify gaps to be best-in-class [retail, qcommerce, ecommerce, Food, sports, electronics, home, etc.]

Head of Analytics & Insights (operational, product & strategic), Team lead for Payment & Wallet domain
- Collaborate with the Product & business team to understand the needs and devise possible solutions and decisions, inside and outside the team, to help find the actionable insights that will be most effective
in changing consumer behaviour (acquisition & retention and more...).
- Manage a team that researches, analyzes and is always keen to solve the problem related to data analytics & insights (right prioritization & focus). Provide insightful visualization, explanation,
and recommend the next course of actions to decision makers and relevant functional groups
- Monitor existing KPI metrics, developing new metrics, identity correlations and root causes
- Proactive approach to analyze data regarding consumer patterns and preferences, Interpreting and
predicting current and future consumer trends & decide actions accordingly
- Closely working with the senior management (mainly to generate top level insights for them and also with the right processes and tools in place for the right insights and reporting at the right time) 
- Provide leadership and direction as a capable people leader by setting clear expectations, right priorities, constantly communicating about results, behaviors and the future
- Build strong relationships at every level of the organization and be a strong motivator who knows how
to influence and get others to consistently do their best work
- Apply broad subject matter expertise in managing project activities. Determine & manage scope,
develop and manage project plan/ priorities, schedules and deliverables, risks, dependences and
mitigation plans. Manage team members to those expectations and deliverables.
- Mixing the qualitative and quantitative (research & analyze, transform) methods for higher conversions and also to maximize the growth opportunities (e2e customer journey analysis, optimization, bring efficiency & more)

Data & Insights Team Lead/ manager for three lines of businesses (LoB) i.e. e-commerce/ like AirBnB experiences, special deals, segmented/ Muslim products, Health/ Medical Tourism) and digital marketing & Growth to drive data science & analytics driven growth: Performance monitoring, KPI/ Metrics setting, funnel analysis/ optimization, ML/ AI – personalization, recommendation & contextual marketing, UX/ journeys optimization, simultaneous triangulation - mixing user research & data science methods, etc.
- Leading team, mentoring and provide career guidance to the diverse members the team
- Collaborate with peers, inside and outside the team, to help find the models and insights that will be most effective in changing consumer behavior.
- Analysing data regarding consumer patterns and preferences
- Interpreting and predicting current and future consumer trends
- Researching potential demand and market characteristics for new products and services and collecting and analysing data and other statistical information
- Manage a team that researches, tests, and deploys a diverse set of data science models. Provide insightful visualization, explanation, and recommend the next course of actions to decision makers and other functional groups
- Build/maintain reports, dashboards, and metrics to monitor the performance of our products.
- Performing R&D with latest technology trends especially in statistical learning models for data analysis, mathematical methodologies. Apply deep learning techniques to text, voice, image, and video data to uncover insights and personalize our customer’s experience
- Collaborate with the Product team to understand the needs and devise possible solutions and decisions. Most importantly, Create the bridge between data & products/ marketing to deliver ultimate results...Work closely with business users in identifying business problems and use cases which can be resolved by data science techniques

Core job is to boost user engagement/ retention % and help BUs to achieve MAU/ growth target for Telenor Mobile Apps. Most importantly, need to ensure sustainable growth for MyTelenor & Digital Channels.

- Growth Cost/ Growth hacking/ Growth Funnel Optimization - more emphasis/ priorities on Organic Growth
- Drive contextual & Personalization capabilities
- Behavioral & Attribution Analytics 
- Data driven web/App engagement tools
- Project lead for App Analytics Project- Mainly for Asian BUs (EA & DA Clusters), Scandinavia BUs (based on the need)
- MyTelenor Lead for Emerging Asia (EA) Cluster: Follow-up/ growth support BUs to achieve MAU/ growth targets (Quarterly/Yearly) by minimizing gaps i.e. roadmaps, highlights, challenges, past marketing activities vs future growth plan/ strategies, budget availability/ effective budget allocation, GTM, value proposition, resources allocation, App design & experiences/ features/ capabilities enhancement, Agile way of work, etc.
- Build Digital Channels Competencies, Organization & Collaboration/ Sharing:
     • MyTelenor & Digital Channels Growth Global Forum/ collaboration platform: theme was analytics & sustainable growth. Discussion is mostly for growth priorities for x year. Highlights: Track BUs status, where are we now, share best practices, prepaid use cases for scale, challenges/ learnings, commercial & tech sync/ alignment, app performance, growth cost optimization, growth hacking, design/ brand, personalization/ retention efforts, plans going forward to achieve MAU/ GSV/ growth targets for x year & more..
     • Trainer/ Mentoring role for 'Digital Channels & Growth Academy' (jointly with Telenor Academy, organize/ facilitate design thinking/ agile/ design sprint Bootcamps to explore digital channels opportunities/ innovate/ solve growth challenges/ problem 
      • Ultimate expectations/ goals for MyTelenor & Digital Channels: Maximize usage, Global benchmarking/ world class features/ experiences, increase sales.

Define and design the interaction flows between the user and our digital touchpoints (e.g. the MyTelenor app) by:
• Deep dive & collaboration with different BUs to build capabilities/ skills and also to ensure best UX for digital touchpoints/ channels
• Building on customer insights and industry best-practices
• Building on and feeding into customer relationship management (CRM) capabilities, like personalization and contextual marketing
• Building on and feeding into existing IT capabilities
Allow for a UX that is both easy to use (journey completion) and creates engagement that makes our customers return to the app as often as possible (stickiness)

Create a cutting-edge UX that supports Telenor’s customers at every stage of the life cycle...to create more digital interactions and engagement.

[Key role to build a Service Design & Customer centric digital health organization]
- Evangelize service design and UX best practices within the team and the organization
- Work with management team and other stakeholders to develop Service Design & UX vision and strategy
- Lead/ drive service design and user experience initiatives to deliver best experiences across channels
- Apply and disseminate knowledge of User Centered Design (UCD) during product/service/interaction element development (i.e. Digital, IVR, USSD, Retail, Call Center, etc.)

• Coach, inspire and train the Telenor Myanmar organization on how to practice and evangelize Service Design, IxD & UX
• Help identify needed capabilities, work processes and organization to achieve  success within area of service design and customer experience in Telenor Myanmar 
• Drive implementation of service design in relation to various service design projects with teams across various part of Telenor Myanmar organization

- Apply and disseminate knowledge of Service Design during products/services/interaction elements development
- Ensure that user insights drive the products/service development
- Conduct UX research to gather customer insights (outside in view) for existing and new products /services
- Conduct Customer Journey Mapping (CJM) for existing products/services. 
- Undertake activities to capture customer feedback prior to market launch
- Conduct different types of Usability Evaluation (iterative), Prototyping, review based on global best practices, Concept Tests and Campaign Tests (on communication materials) at Grameenphone Experience Lab (GEL). 
- Design Web Portals & Mobile Apps by applying Service Design - UCD / 5S model of UX and get these designs implemented from wireframe level to final visual design.
- Act as the single practitioner for all User Experience/ Service Design/ Usability work, perform all activities and manage third party vendors in conducting UX research and optimization.
- Assist the team to formulate strategies and framework focusing on Service Design/ User Experience/ Usability; drive it across the organization.

- Apply and disseminate knowledge of User Centered Design (UCD) during product/service/interaction element development
- Ensure that user insights drive the products/service development
- Conduct user-research to gather customer insights (outside in view) for existing and new products /services
- Conduct Customer Journey Mapping (CJM) for existing products/services. 
- Undertake activities to capture customer feedback prior to market launch
- Conduct different types of Usability Evaluation, review based on global best practices, Concept Tests and Campaign Tests (on communication materials) at Grameenphone Experience Lab (GEL). 
- Design Web Portals & Mobile Apps by applying Service Design - UCD / 5S model of UX and get these designs implemented from wireframe level to final visual design.
- Act as the single practitioner for all User experience/ usability work, perform all activities and manage third party vendors in conducting UX research and optimization.
- Assist the team to formulate strategies and framework focusing on user experience; drive it across the organization.

-Ensure customer satisfaction through hotline by serving customers Query, Complain and Request with agreed KPI
-Meet up sales target
-Ensure consistent & excellent service quality
-Proactive information
-One stop solution

Family business/ startup (with x% share/ partnership)
- Marketing Company Website/ Software Products
- Generating sales and creating ideas
- Arrange sales speech/ meetings with potential customers to prospect for new business
- Relationship building with clients and get/ sign the deal

-Ensure customer satisfaction through hotline regarding customers Query, Complain and Request with agreed KPI
-Meet up sales target
-Ensure consistent & excellent service quality
-Proactive information
-One stop solution

-Physical touch points customer Interview & survey 
-Physical touch points customer representatives Interview & survey 
-Measure Customer Satisfaction & ensure Service Quality 
-Analysis & Reporting
-improve overall experience for physical touch-points

Rasel Ahmed🇩🇪

About Rasel Ahmed

Expertise

What mentees say