India

UX Design

UI/ Visual Design

Branding and Identity Design

Product Design

Customer Experience (CX)

Generalist Product Management

Interaction Design

Growth Design

UX Testing

UX Research

Higher Secondary

Ravi Surana

Founder / Product Designer

Usability Testing

Prototyping

Qualitative research

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Leadership

Project management

Branding

Design systems

Information architecture

User research

Adobe Illustrator

Adobe Photoshop

Adobe XD

ChatGPT

Figma

InVision

Jira

Adobe Creative Suite

Confluence

- Guided over 30 aspiring UX/UI designers through personalized mentorship sessions, enhancing their skills and career prospects
- Facilitated workshops and discussions on design thinking, UX strategies, and industry best practices
- Cultivated a supportive community of designers, encouraging knowledge-sharing and collaboration
- Provided constructive feedback on mentees' portfolios and project work, driving tangible improvements
- Advised on career development strategies, including job search techniques and interview preparation
- Helped mentees connect with industry professionals and potential employers

- Leading a team of 3 designers and 1 researcher in executing end-to-end design for a multi-product portfolio, ensuring that outcomes were closely aligned with user needs and business objectives
- Mentoring junior designers in design methodology, stakeholder engagement, and cross-team collaboration, fostering faster decision-making and greater design autonomy
- Driving the revamp of Paystand's AR and AP dashboard, boosting user engagement by 300%, and contributing to a $3M ARR within a year while achieving 25% TAM growth
- Built a comprehensive design system from the ground up, ensuring visual consistency and streamlining workflows, which resulted in a 3x faster design delivery while maintaining the highest quality

Paystand is on a mission to create a more open financial system, starting with B2B payments. Using blockchain and cloud technology, we pioneered Payments-as-a-Service to digitize and automate the entire cash lifecycle. Our software makes it possible to digitize receivables, automate processing, reduce time-to-cash, eliminate transaction fees, and enable new revenue.

My journey from a passion for developing applications and sharing UX knowledge to becoming a Freelance UX Designer has been nothing short of exciting. As a self-taught designer, I’m always ready to tackle whatever challenge comes my way.

Key Highlight:
- Completed over 13 freelance UX design projects for international clients (generated $100 million in total revenue) and achieved a 100% client satisfaction rate
- Cultivated client relationships across diverse industries, including finance, legal sectors, HR Tech, Edu Tech, E-commerce, and Social Media

I create products that stand the test of time and resonate across generations. My secret? The "2 Fs": Fun and Fundamentals. I’m all about making experiences simple, delightful, and built to last.

Currently, I’m working with Paystand, building out their AR and AP systems. Teampay to build their AP side of the product.

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Let’s tell your story through timeless design!
Shoot me a message on LinkedIn, email me at hello@theinfinitecanvas.com, or book a meeting here: calendly.com/ticstudio/discussdesign

Key Highlights:
- Developed a design system that increased consistency across products and improved efficiency and scalability, reducing design and development time and costs by 35%
- Led the design of four new products, generating $20 million in revenue within a year
- Directed the UX design process for AI-driven recruiting products, enhancing user engagement and satisfaction
- Implemented Lean UX and Agile methodologies, streamlining the product development lifecycle
- Managed and mentored a team of designers, fostering their professional growth and enhancing team performance
- Collaborated with cross-functional teams to align design solutions with business objectives and technical constraints
- Championed a culture of design thinking across the organization, elevating the role of UX in product strategy

• Designing experience for all the products on both web and mobile platforms
• Creating and maintaining a design system to bring consistency across all the products and to empower all the teams to speak the same language
• Advocating the idea of design-driven innovation, development, leadership as well as incorporating design thinking in everyday work
• Managing design operations like design processes, team coordination, tools, etc. to maximize the design team’s value and impact

Leoforce, an Al recruitment company, empowers recruiters to find the right fit candidates for their organizations. 
Arya, its flagship product, uses modern technologies like machine learning, deep learning, NLP and predictive analytics to automate the process of sourcing and engaging candidates through social media, job portals, and internal databases. It enables recruiters to bring the best and the right candidates.

- Spearheaded user experience design for mobile and web platforms, implementing best practices in UCD and GCD methodologies
- Orchestrated comprehensive user research initiatives, including interviews, card sorting, and usability testing to inform design decisions
- Crafted detailed wireframes, interactive prototypes, and user flows to visualize and refine product concepts.
- Managed a team of 1 designer and 4 engineers to execute end-to-end design strategy and development cycles, from initial planning to final deployment, ensuring adherence to quality standards
- Collaborated closely with cross-functional teams, including developers and stakeholders, to align design solutions with business objectives


Ananth is a global broad-based Software and Hardware, Services and Solutions provider. On the IT services front, we support enterprises business processes and systems, with innovative services, solutions, and products.

As a freelancer, I worked on various projects to develop and improve user experience for mobile and web platforms for both local and international clients. Some of them are:

• SmallBite - It is a food tech start-up based in Pune, India. I was responsible for designing the entire Android mobile user experience. Read more about the entire design process I followed here - https://medium.com/@rvisurana/smallbite-android-application-design-d223f6b37845

•• Broker-X - It is an application developed to create a collaboration platform between broker and buyer/seller for the exchange of goods in chemical industry. I was responsible for designing the entire Android mobile user experience. Read more about the entire design process I followed here -https://medium.com/@rvisurana/broker-x-mobile-application-design-cf6740dc1a11

••• Redwheels - Redwheels.in is a platform for buying cars or auto insurance where you get to see upfront offers from the best dealers in the India, without the hassle or haggle. I was responsible for designing the website user experience. Their website is under development right now.

Co-founded PocketChef, a food technology startup based in Hyderabad, aimed at providing quality meals at a reasonable price.

Key Highlights:
- Launched a food delivery, attracted over 10,000 users within the first six months of operation, and generated $25,000 in revenue
- Managed business strategies, achieving a substantial increase in market penetration
- Led product development and marketing, improving customer retention

• Worked as a Front and Back end developer for a product suite - Flowcasting
• Evangelized the practice of UCD by working with and guiding QA engineers and developers to identify UI/UX related issues, contributed to the formation of UX guidelines
• Participated in Design Studio conducted by UX designers and helped them conceptualize the product in the form of wireframes

JDA Software is the leading provider of end-to-end, integrated retail and supply chain planning and execution solutions for more than 4,000 customers worldwide. JDA's unique solutions empower its clients to achieve more by optimizing costs, increasing revenue, and reducing time to value so they can always deliver on their customer promises.

Ravi Surana🇮🇳