Sweden

UX Design

UI/ Visual Design

Product Design

Raya

Product designer

Prototyping

Design systems

Figma

🎯 Led design strategy to boost customer satisfaction.
📱 Created data-driven mobile experiences with cross-functional teams.
🌟 Focused on user-centric design and accessibility.
🛠️ Developed scalable design systems.
💡 Ran workshops and design reviews to foster innovation.
🤖 Used AI tools to stay ahead of trends.
📈 Improved designs using user feedback and analytics.

🚀 Led end-to-end design processes in e-commerce growth teams with a data-driven, user-centric approach.
💡 Turned business ideas into high-fidelity designs through ideation, co-creation, prototyping, and user validation.
🔍 Conducted thorough user and competitive research using both qualitative and quantitative methods.
🛠️ Developed scalable design systems and brand guidelines for consistency and reusability.

🛠️ Developed and managed a design system, ensuring consistency across products and enhancing user experience.
📏 Established and enforced design guidelines, maintaining quality and uniformity.
🤝 Collaborated with cross-functional teams to meet diverse needs.
📈 Stayed updated with industry trends, enhancing the design system.
🎓 Trained and supported designers and developers for effective system use.

First hired designer in a growing IoT startup, led the design of innovative apps, HMI products, and smart solutions.
Collaborated with software & hardware engineering teams in agile workflows, ensuring seamless integration of interaction design across multiple products.
Designed from concept to detailed interaction models and UI components for indoor maps, driving the development of intuitive user experiences.
Created and tested interactive prototypes to iterate and refine HMI and smart farming product concepts.
Led the design process of indoor positioning systems and smart farming services, enhancing product usability and functionality.

Conceptualized online customized furniture products with a focus on information architecture, providing access to designers, construction, and trends for consumers to achieve desired designs.
Worked closely with the project lead to create solutions for visual & construction challenges of furniture design, execution & installation.
Supervised two design students during their internships.

As part of the R&D department, designed and developed multiple refrigerator parts concepts for plastic injection molds and sheet metal cabinets.
Designed and developed the first smart touch panels for mass production.
Conducted research and analyzed paradigms of the market and the latest competitors' trends.

Over the past decade, I’ve taken on a range of design gigs, both big and small, across various industries. Whether it was UI design, product design, 3D modeling, or graphic and interior design, I adapted to the unique challenges of each project. Balancing this freelance work with full-time roles, I’ve enjoyed staying versatile and creative—exploring everything from industrial design to architectural visualization. My flexibility and broad experience have shaped my approach to problem-solving and design innovation.

Raya🇸🇪

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