

Product Innovation Head | Co-Founder at Hare Fitness Group Pte Ltd
Product Innovation Head | Co-Founder at Hare Fitness Group Pte Ltd
I build things, take them to market, and stay close to the numbers until they work.
My work spans product, marketing, operations, and finance. I test assumptions, run A/B tests, watch the P&L, and validate with ground surveys before committing spend. I don't hand off at launch. I've built AI product teams, sourced globally from China, scaled ecommerce operations, and designed curriculum for 12,000+ learners.
The other constant is people.
61 pro bono sessions on ADPList. 2,320 minutes. 100% attendance. Mentees across Singapore, US, UK, Europe, and Asia. Top 1% Mentor twice. I also mentor ITE students under the MOE LKY Centennial Fund, coach youth at Halogen Singapore's NFTE Challenge, and mentor at YMCA Youth For Causes.
At MentoringSG, two years building founder development pathways at the national level — leading case challenges, co-developing programmes with ACE.SG, and serving as Startup & Innovation mentor at the National Mentoring Summit 2024 and 2025.
At Chinatown Active Ageing Centre, I organised an intergenerational Mid-Autumn gathering under Outward Bound Singapore Alumni and SG Cares — seniors and youth painting lanterns and door murals together. No mandate, no brief. Just showed up because it made sense to.
Currently completing a Master of Finance at SUSS — ML, blockchain, big data.
Featured: • RMIT Alumni Showcase – Entrepreneur & Community Leadership | (https://www.rmitalumnishowcase.com/livebrary/reave-ng-chee-woon
• SUSS Entrepreneurial Story – Ground Zero to Growth | https://www.suss.edu.sg/news-events/suss-news/campus-updates/detail/2025/03/23/learning-to-be-grounded-with-ground-zeros-the-story-of-reaves-unwavering-entrepreneurial-spirit
• Community & Mentorship Highlights (Instagram) | https://www.instagram.com/p/DN4pnn-j0Li/?img_index=7&igsh=aHFwOG9ycXI0Zm5u)
#ProductOperations #GTM #AIProducts #StartupEcosystem #Mentorship #CommunityLeadership
“Reave provided invaluable insights into entrepreneurial thinking and effective problem-solving, guiding me on how to run a product-focused business. I highly recommend booking a session with him, if you're looking for structured thinking and an entrepreneurial product mindset”
“Reave had really different perspective on my position. He gave different examples on how to think about my role change, and it just opened other doors in my mind to think about. Definitely worth the talk :))))”
“Reave is very patient in guiding me with questions to find some clarity in my career goals.”