

Design Lead, UX Writing at Electrolux
Design Lead, UX Writing at Electrolux
Hi there 👋🏻 For the past 8+ years I've worked with digital content strategy in start-ups and multinationals. My experience spans content design/ux writing, product marketing, and verbal branding. I have established new disciplines—building leadership buy-in, defining ways of working, and building teams; navigated cultural shifts—rapid growth, re-orgs, etc; and pivoted in my own career at different junctures.
I can help you with: Introducing or anchoring new disciplines in a company Change management for leading teams Telling your story (for interviews or leadership presentations)