Reuben Scheckter🇦🇺
Entrepeneur in Residence at Antler
About Reuben Scheckter
Entrepeneur in Residence at Antler
Forever been a commercially curious and problem solving founder. Started as an entrepreneur at 14, importing fishing rods from China and selling to Perth tackle shops, then built a 12k-strong niche fishing community in the early Facebook days. This early taste of business set the stage for a career obsessed with growth, acquisition, and performance marketing.
After excelling in sales for 4+ years, I launched a Star Wars poster e-commerce store while still on the phones, which became my gateway into paid ads. That led to co-founding Leadify, where as Head of Marketing (and later CEO), I helped scale the company to make the Australian Financial Review Fast Starters 100 list after just over three years, 2-3x’ing turnover every year through aggressive performance marketing, CRO, and full-funnel optimisation. Leadify became a high-volume customer acquisition engine, delivering over 2 million leads to nearly 1,000 clients over 6.5 years.
We also built a dominant inbound, ads-driven funnel that became an omnichannel monster through a holistic approach—leveraging paid media, SEO, email, and automation to generate 350+ qualified enquiries per month from our own marketing efforts. This playbook remains one of my favourite things to share with founders looking to scale.
Beyond Leadify, I’ve built and scaled multiple ventures—including co-founding Golf Journeys, where I drove early growth through paid media and direct response marketing. My expertise lies in performance marketing, growth strategy, conversion optimisation, and GTM execution—with a deep understanding of acquisition models, unit economics, and scaling digital-first businesses.
Passionate about helping founders escape the time-for-money trap, I mentor on growth, acquisition strategies, and business model innovation—turning scrappy ideas into scalable businesses.