Brazil

Group Product Management

Product Marketing

Executive MBA

✊🏿🏳️‍🌈 Diversity & Inclusion

Rhaissa (Ray) V.

Founder/Fractional Advisor

Product strategy

Critical-thinking

Leadership

Product roadmap

Airtable

ChatGPT

Databricks

Figma

Notion

Confluence

Google Analytics

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to maintain trust, commitment, accountability deliver results while handling conflict

Avoiding common dysfunctions

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Learn the career path and progression for product managers.

Product management career path

Part of the Strategy Craft Pod (Global). Reported to the Director of Product, Google.
- 💸 Wins: a 7-digit year increase in downloads for a top market product yearly.
- Led a 10-people squad focused on Conversion for a 100M+ MAU platform;
- Led the Google Search Ads Format Framework, Design System, and Experimentation initiatives;
- Led Product Strategy and Evolution through x-functional work for over 3 years;
- Managed to reshape Craft Behavioral and Skills set for the discipline with C-suite;
- Mentored and managed 4 PMs through their portfolio and career path;
- ERG: Part of the Immigrant affinity group representing a solo expat in Colombia.

Part of the LATAM Product Marketing (for Brazil). Reported to the C-level Manager, LATAM.
- 💸 Wins: The most profitable streaming releases in one year, reaching WW trending topics a few times.
- IPs: La Casa de Papel, El Camino — A Breaking Bad Film, The Irishman and The Witcher;
- Led Acquisition efforts with Marketing, Editorial Creative, Operations, and G11n teams;
- Led SWAT partnerships with Google & Meta for Go-to-Market (GMT) Strategies;
- Applied user insights from the Product Creative Strategy teams on the best on-service experience;
- Managed 15+ global peers, agencies/studios between Los Angeles, Los Gatos, and São Paulo;
- ERG: Part of the Afro&LatinX affinity group representing Brazilian women in a big tech.

Part of the series B fintech Next, sponsored by Bradesco, one of the biggest banks in the country (Brazil). Reported to the VP of Product & Tech.
- 💸 Wins: Co-led the first Business Transformation bet to review goals and monetization streams.
- Led stakeholders interface and worked with CAPCO towards the Core Banking and BFF;
- Led 5 iOS developers and 5 Android developers at the Fintech HQ;
- Led Product Strategy and Design Sprints through x-functional work;
- Led Product Marketing towards acquisition for the Lollapalooza Festival twice;
- Mentored 1 Associate PM and 1 Intern through their portfolio and career path;
- ERG: Part of the Educational initiative representing the discipline in universities such as PUC-SP.

Part of the LATAM Sales Ops (Brazil, Peru, Colombia). Reported to the Director, Operations.
- 💸 Wins: GOL, Avianca, FCA, and bank clients such as Itaú, Interbank, and Banco Popular Dominicano.
- Evolved the ways of productizing and selling solutions through x-functional work;
- Evolved artifacts such as MSAs and SOWs and scale up their production;
- Led stakeholders interface, UX Research planning, MVP conception, and road mapping;
- Led mid and big-sized pitches for Web & Mobile development every month;
- Backed up Client Services with insights into the customer relationship in the region.

Led the digital marketing advocacy across stakeholders, having Changi Airports International (CAI) as an investor. Co-led the GIG world-class airport planning for the Official Rio 2016™. 50+ POCs involved. Reported to the Director, Marketing & Communications.

Co-led the framework, and content strategy planning for the Real-Time Marketing teams. Powerade Creative Hub during The FIFA World Cup BRAZIL 2014™. 20+ POCs involved.

Acted as a APM helping the local digital team, and The Coca-Cola partners such as CI&T and E-Life. Also worked for TeleComms (Claro), and Beauty & Fashion brands (PUIG), using PMP/Kanban.

Rhaissa (Ray) V.🇧🇷

About Rhaissa (Ray) V.

Expertise

Sessions with Rhaissa (Ray) V.

What mentees say