
UX Lead at Digital14
UX Lead at Digital14
I count myself lucky to be one of those people who really enjoy doing what they do. Design, as a whole, has been an integral part of my life and it has defined the way I do and see things. And since I never get tired of doing what I do, I do it the best way I can.
My journey has been rewarding - moving me from designing for the service industry to products. It has taken me from B2B enterprise apps to top-rated Travel and Financial Apps and services. It has helped me traverse the depths of spec work and the heights of team building. At this juncture, this journey only continues.
My interests lie in Design Leadership, Digital and Design Strategy, Research, Product Design, Evaluation & Testing. A large part of my work revolves around people - teams (Internal) and end-customers (external). And most of it is about making sure I'm doing right by most of them - whether it be through accessible leadership or customer-centric design thinking (respectively). And the final bit goes into tying it all together so that the business is able to draw value from them both.
I love to design for people, but more so for myself. After all, "We deserve what we design."
“The session with Ribin was really helpful for me to understand more about the design culture in UAE and the steps that could help me grow as a designer. Ribin is a great listener and a very helpful mentor.”