Spain

Graphic Design

Branding and Identity Design

Branding

EAE Business School Barcelona

Universidad del Norte

Ricardo Angulo Visbal

Head of Design

Typography

Leadership

Project management

Adobe Illustrator

Adobe Photoshop

Understand the process of training, motivating and directing your team members.

Managing people

Defined XPUP's visual identity, brand language and creative standards — one cohesive system across campaigns and digital channels in 4 international markets and 3 languages. Lead art direction across every touchpoint, and lead, mentor and develop a multidisciplinary team of 6. Creative partner to the CMO, Head of Advertising and 4 market leads, translating business priorities into creative direction and campaign strategy.

Art directed and executed high-visibility retail and digital campaigns for Amazon Blink across Italy, France, Germany and Canada, adapting visual language across seasonal moments, OOH, in-app and digital formats. Created scalable campaign frameworks in Figma that standardised recurring visual structures across markets.

• Redesigned brand identities for emerging companies such as Quattr and Carbon Crusher, creating more modern and appealing brands.
• Designed assets for Shopify, Strava, and Nayya, resulting in a 20% increase in user engagement and a 15% decrease in bounce rates for their annual subscriptions.
• Crafted creative ads and mailings for Packt, Crew, and Spekit, which significantly contributed to brand recognition and the success of their campaigns.

• Led the development of the corporate image for 'Mi Billetera,' which had a positive impact and resulted in a 15% increase in transactions.
• Responsible for designing the company's monthly digital magazine, which led to a 15% increase in user engagement and views.
• Conceptualized, designed, and executed campaigns that enhanced the company's visual communication and increased employee engagement with the brand by 20%.

• Led and developed the redesign of the 1ST Principle Leadership brand and its corporate communication, improving the company's image and recognition by 20%.
• Contributed to the development of the identity, visual communication, and web design (UI/UX) of Aepiphanni.
• Designed the Eddie's Home & Life Unstyled website (E-Commerce), resulting in a 15% increase in sales and a 20% reduction in bounce rate.

• Directed and led teams in the development of websites for the President of Colombia and the government, significantly improving user navigation and experience.
• Developed brand identities and packaging for over 20 currently active startups tech and food related, resulting in attracting new customers.
• Successfully negotiated to maintain and increase studio revenues, achieving an annual revenue growth of 10%. Additionally, I managed the subcontracting of professionals to work with well-known brands.
• Conducted Branding workshops that received an average satisfaction rate of 100% among attendees.

• Contributed to the rebranding of the Dolmen brand and designed part of the communication for its business lines, increasing the brand's presence by 20% both nationally and internationally.
• Designed Above-the-Line (ATL) communication pieces for major companies such as Olimpica and TIGO. My designs contributed to achieving 15% of Dolmen's business objectives.
• Created animated spots and designed digital maps, which improved user navigation in shopping centers and attracted 20% more people in the first 3 months.

• Carried out brand redesigns and ensured the delivery of high-quality materials in advertising and editorial projects.
• Served as a mentor and guide to junior designers, contributing to their growth in conceptualization and creativity, thereby enhancing the quality and efficiency of their work.
• Improved the operational efficiency of the design center by creating a self-printing manual that significantly reduced waiting times for material printing.

Ricardo Angulo Visbal🇪🇸