United States

Graphic Design

UX Design

UI/ Visual Design

Motion Design

Branding and Identity Design

Multimedia Design

Design Operations

Product Design

Customer Experience (CX)

Branding

Digital Marketing

Content Marketing

Business Development

Product Marketing

Interaction Design

UX Testing

UX Engineering

Content Strategy

Content Creation

Rich Perez

VP, Innovation & Digital Strategy

Usability Testing

Quantitative research

Public Speaking

Product strategy

Prototyping

Qualitative research

Communication

Collaboration

Problem-solving

Empathy

Team player

Presentation skills

Leadership

Brand strategy

Content creation

Content strategy

Human computer interaction

Marketing strategy

Product roadmap

Optimizely

Unbounce

UserTesting

WordPress

Youtube

Adobe Illustrator

Adobe Photoshop

Adobe XD

Balsamiq

ChatGPT

Crazy Egg

Facebook Ads

Figma

Intercom

JavaScript

LinkedIn Ads

Adobe Creative Suite

Google Analytics

SEMrush

REST API

• Lead the strategic innovation efforts for nearly 400 member banks, driving technological transformation across community banks in Texas.
• Collaborate with fintech startups and big tech firms to identify and integrate cutting-edge solutions that address current and future banking challenges.
• Oversee partnership development, fostering strong relationships with technology providers to deliver valuable tools and services to community banks.
• Advocate for bank modernization, ensuring banks adopt innovative technologies that enhance operational efficiency and customer experience.
• Develop and execute a podcast series focused on highlighting innovation and technology trends in the banking industry, extending influence beyond Texas.
• Provide thought leadership on industry best practices and emerging technological advancements impacting the banking sector.

• Led User Experience across all channels for Harland Clarke's suite of products that include the largest retail clients and the most prominent financial institutions in North America
• Led digital delivery for all of Harland Clarke, including email and web channels that include dynamic landing pages and on-brand microsites for the largest banks in the United States
• Responsible for defining the strategy behind engaging cross-channel experiences which create highly-profitable solutions for our clients

• Led a team of user experience professionals in an Agile environment to ensure on-schedule/on budget delivery of highly functional prototypes to the Engineering teams
• Teamed with enterprise product management, and technology to attain optimal customer
experiences. Researched and presented innovative and engaging software product concepts to
the senior executive team
• Evaluated the effectiveness of new and existing UX components through client feedback, research
into software efficiencies, and implore best practices to evolve and improve products
• Worked across technology, product management, and the enterprise to represent user experience to drive the benefit of an optimal customer experience
• Led a team of user experience professionals to ensure the delivery of highly-functional prototypes to engineering
• Led agile design sprints and delivery iterations and drive design language forward in the organization

• Strong track record increasing revenue, customer satisfaction, and user engagement while decreasing internal service and production overhead through improvements to digital products and services.
• Using a user-centric focus to define iterative enhancements to mitigate a declining market and deliver double-digit growth YoY on white label sites.

• Key evangelist for migration of websites to adaptive/responsive frameworks.
• Lead innovator and usability consultant on website redesign for Walmart.
• Manage online growth initiatives and advise strategic group to identify new online niches and opportunities.
• Work with clients and internal audiences to understand business requirements and create user stories.
• Lead and mentor cross-functional design teams with focus on UX, visual, industrial and marketing design.
• Work with clients and internal stakeholders to devise business requirements based on site assessment, competitive analysis, and secondary research using web analytics tools measuring program performance.
• Recommend and implement multivariate testing and evaluate results.

Rich Perez🇺🇸

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