

Fractional CMO and GTM Advisor at McClurg Marketing
Fractional CMO and GTM Advisor at McClurg Marketing
Northern Irish-Canadian with 20+ years of tech marketing experience spanning multiple B2B/B2G sectors, from start-ups and scale-ups to global enterprises. Favourite topics include positioning, GTM strategy, brand building, AI in marketing, and blowing bubbles while scuba diving. Ask me (almost) anything. Spells ‘humour’ with a ‘u’.
“I had an insightful session with Richard, who was instrumental in unlocking critical information for my pursuit of a senior role. His communication skills and ubject knowledge provided me with valuable motivation. Overall, my experience met expectations, and I would recommend Richard to others.”
“Solid, provide a different approach/perspective to the problem”
“Richard gave me very helpful and specific feedback on my résumé, portfolio, and overall career direction. He helped me identify areas where I could better communicate my interest in paid search and performance marketing, and gave me practical advice on building experience, and developing my analytics skills. I also appreciated his perspective on AI skills and how the marketing field is changing.”