Canada

UX Design

UI/ Visual Design

Richel Tong

Director of Design

Communication

Collaboration

Problem-solving

Critical-thinking

Team player

Organisation skills

Presentation skills

Stakeholder management

Figma

Jira

Notion

Adobe Creative Suite

BambooHR

Workday

• Lead the design team at TTT Studios, overseeing client engagements, internal design directives, and team career management
• Implement innovative design strategies to enhance user experience and drive business growth
• Direct and collaborate with cross-functional teams to concept and deliver valuable and meaningful design solutions that create business value

Including previous role's responsibilities...

• Head of Design for the Automotive, Transportation, Manufacturing, and Retail division within Unity Industry.
• Working with different regional studios and different divisions to ensure design alignment, quality, and build cross-team chemistry and morale.
• Overseeing and leading multiple teams and projects simultaneously.
• Facilitating Envisioning and Design workshops to determine client direction and North Star, as well as product features and alignment.

• Lead on the design front of multiple projects from inception to completion, including reviewing project plans and scope, design production, presentations, and managing deliverables.

• Directly manage and lead a team of 4 designers (and 25 others indirectly) to work towards their personal career goals, discuss and guide them around project hurdles, and provide them with any support or direction they may need.

• Interview and assist in hiring new design talent, from fellow creative directors to design interns.

• Take on the lead creative role in new business pitches, proposal development, and project initiation.

• A hybrid Client-facing and hands-on role - facilitating design workshops and brainstorming sessions to work towards a common goal, while still maintaining and doing hands-on work with peers and designers, using Figma, Miro, Sketch, ProtoPie, Adobe Creative Suite, Blender, and Unity.

• I lead design for Mixed Reality experiences, closely collaborating with other designers, technical artists, developers, and project managers. 

• Responsible for crafting and communicating the overall design and art direction within projects, and overall flows of experiences in conjunction with clients and stakeholders.

• Established team-wide design practices and documentation, and organized activities and workshops to foster a more cross-designer/cross-project, collaborative environment.

• Established creative direction and was heavily involved in the end-to-end design process on AR/VR projects and applications on multiple platforms
• Assisted in hiring, managing, and resourcing a team of 30 designers and artists
• Documented onboarding and internal design team processes 
• Led whiteboarding and envisioning sessions with top-tier clients

Finger Food is the prime, bleeding-edge design technology group for mixed reality experiences. Primarily working on the Microsoft HoloLens, ARKit, and ARCore platforms, I design and take ownership of end-to-end experiences that include creative direction, storyboarding, wireframes, high-fidelity designs, and even spatial design.

Created tailored digital and physical experiences for exceptional, innovative clients; from concept to consumer.

Designed for IoT devices and wearables, and meticulously whipping up neat interfaces. Clients include Mio, Mindset, and Tzoa.

Working primarily on the Arlo smart home security product line, my team and I created intricate end-to-end user flows and collaborated closely to align NETGEAR products with user goals and requirements. The Arlo mobile app had many usability issues that plagued the experience, preventing users from doing what they want to do, ultimately not making the best out of a technically-sound product. Polishing an existing product is not always straightforward, but seeing the results of good, iterative design is genuinely rewarding. Primarily using Sketch, Axure, inVision, and Flinto, I delivered products that can be seen on iOS, Android, and Web.

I worked closely and collaboratively with the TELUS design team to put wireframes and sketched concepts into life. Work includes, but is not limited to, product page designs, iconography design, and promotional banners design. 

The visual designs on the TELUS.com website are first made sure that they effectively communicate its intended goal, and speak in the same voice as the entire TELUS brand. The TELUS design team stresses on making data-informed design decisions. 

Daily and frequent collaboration with the Toronto design team was key to receiving invaluable feedback and testing results, to ultimately maintain a consistent and engaging experience for all TELUS customers.

Responsible for creating marketing design material for their upcoming flagship product, MoleScope. Also re-designed some UI elements of MoleScope's mobile app and website. Design collateral include but are not limited to print, video, and web.

I helped clients develop crafted brand and digital experiences, ranging from visual brand systems to mobile apps and user interfaces. I have worked with clients around the world like New Balance, Qoola Frozen Yogurt, Angler's Atlas, 720 Sweets & Etc., and River Rock Casino.

Richel Tong🇨🇦

About Richel Tong

Expertise

Sessions with Richel Tong