

Founder & CEO at Search Agency
Founder & CEO at Search Agency
I help brands win the search game, whether that's Google's blue links or the AI answers showing up in ChatGPT, Perplexity, and Gemini. As CEO of Search Agency, I lead a team that's worked with brands across Southeast Asia and globally to grow organic traffic, qualified pipeline, and revenue. We focus on the boring fundamentals that actually move rankings: technical SEO that gets pages crawled and indexed, content that answers real buyer questions, and links that earn trust instead of buying it. What I'm seeing right now: search is splitting in two. The old SEO playbook (rank a page, get clicks) still works, but a growing share of buyer research is happening inside AI assistants where there is no click. Brands that adapt early will own the next decade of organic. If you're a founder, marketing leader, or growth team trying to: Rank for the keywords your buyers actually use Get mentioned when buyers ask AI for recommendations Build a content engine that compounds instead of burning cash Audit why your traffic is stuck or declining Let's talk.