Canada

UI/ Visual Design

Branding

Riham Fahed

Brand and Creative Director

Collaboration

Stakeholder management

Leadership

Brand strategy

Content strategy

Canva

ChatGPT

Figma

Adobe Creative Suite

Empathy

Communication

Brand positioning

Negotiation

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

How to think about design career paths and what progression looks like for designers?

Design career path

— Led a brand repositioning and redesign, aligning Potloc’s identity with its GTM strategy and position it as the preferred survey platform for consulting and PE firms. This resulted in strong client feedback, enhanced industry recognition, contributing to notable sales growth.
— Directed content, design, and paid media, fostering cross-functional collaboration and integrating data-driven insights to improve performance, resulting in higher engagement across campaigns.
— Optimized the brand team’s structure and workflows, shifting focus to high-impact initiatives and strategically leveraging AI, agency and freelance support, leading to greater efficiency and elevated execution quality.
— Drove the evolution of the content strategy, working closely with the Content Manager to launch industry-first initiatives that significantly increased website traffic and organic engagement.
— Worked closely with clients, industry experts, and internal teams, including founders, sales and product to align strategy, validate initiatives, and drive data-informed decision-making.

Key projects:
Potloc's new brand: Strategy, visual identity, TOV and collaterals – New website: Design, content and build – Content: Strategy, thought leadership (Data Quality Simplified docuseries and Survey comics) – Product marketing: Platform reskin and Explainer video – Paid: Monthly campaigns and reporting.

— Provided strategic brand leadership across teams, ensuring cohesive execution across projects.
— Led branding projects from initial positioning through design and implementation.

Key clients and projects:
Pleasant Holidays: Logo, sub-brands redesign and website creative direction.  Proactio by RCGT: Naming and visual identity design.

— Provided creative direction and design for digital experiences, brand identities, and employer’s brand.
— Supported the teams through brainstorming, design reviews, and cross-discipline collaboration.

Key clients and projects:
CCM Hockey: Ecom platform – Nurun: Brand and website redesign  – Hydro Quebec: Design system – WorldEnergy: Identity and website – The Lyric Experience: Ecom platform.

— Art directed and designed high-profile projects in UI, UX, branding, visual design and content.
— Contributed to Nurun’s creative excellence leading to 2 design awards nominations and 3 client acquisitions.

Key clients and projects:
Espace pour la vie: Biôdome app – World Anti Doping Agency: Athlete Central app – Air transat: EQuiz. Ville de Montréal: Digital eco-system redesign – Fondation Mira: Brand refresh and website – Publicis Groupe: Art of One (Generative art project) – Nurun: Website redesign employers brand and marketing Hyoo: Brand and platform – GoBac: Brand and app.

— Designed and managed projects in naming, visual identity, packaging, events and web design with agencies and businesses around the world and across multiple industries.

Key clients and projects: 
Shell (Qatar, UAE and Oman): Various exhibition projects. – Medilink (Germany): Visual identity and website. – Boyajian Trends Gallery (USA): Visual Identity. – Oriental Original (Canada): Naming and Visual identity – Laurolive (Canada): Visual identity and packaging. – Adeco (Canada): Product photography and Website.

— Designed and led sizeable projects in exhibition, event, and brand design for high-profile clients globally. 
— Managed a team of in-house and freelance designers across multiple offices.

Key clients and projects:
Shell (GCC, UK and USA): 15+ Exhibition projects – Jaguar Land Rover (GCC): LR Discovery launch and road show – Qatar Foundation: Visual identity work

— Designed and delivered 14 brands for local businesses and international projects in real estate, finance, tech, and art and culture sectors.
— Contributed in pitching and acquiring 6 new clients.


Key clients and project:
Qatari Diar (Qatar, UK, Egypt, Tajikistan and Sudan): Branding, design and advertising for key real estate projects around the world. – COP 18: Pitch, visual identity and advertising. 
Branding and design work for other clients in tech, art, education, banking, entertainment, hospitality and health care.

— Naming, visual identities and graphic design for local and regional clients like Qatar Foundation

— Crafted advertising campaigns for print, radio and TV as well as design collaterals and visual identities for leading local clients.
— Contributed in pitching and acquiring new clients

Key clients:
Qtel (now Ooredoo) – The Qatar Olympic Committee.

— Designed campaigns, print materials and visual identities for clients in telecom, hospitality and fashion.

Riham Fahed🇨🇦

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