Poland

Growth Product Management

Digital Marketing

Content Marketing

Event Marketing

Guerilla Marketing

Growth Hacking

Offline Marketing

Direct Marketing

Account-based Marketing (ABM)

Product Marketing

Master of Business Administration - MBA

Bachelor of Science (B.Sc.)

Rinaldi Yudakusumah

Senior Distribution Marketing

Social media marketing

Referrals

Public Speaking

Collaboration

Critical-thinking

Project management

Affiliate marketing

Campaign execution & analysis

Community management

Email marketing

Influencer marketing

Market research

Marketing strategy

Viral marketing

Video marketing

Tiktok

Trello

Airtable

Asana

Canva

ChatGPT

Facebook Ads

Figma

Google Ads

Google Data Studio

Instagram Ads

Miro

Notion

Confluence

Google Analytics

Communication

Team player

Organisation skills

Problem-solving

Brand positioning

Branding

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

How to maintain trust, commitment, accountability deliver results while handling conflict

Avoiding common dysfunctions

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

How to think about design career paths and what progression looks like for designers?

Design career path

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Bolt is the first European super app. With the mission to create cities for people, offering an alternative to traditional means of transport and private cars. Bolt app offers chauffeur-driven rides, rental cars, scooters and e-bikes, and order food and shopping with home delivery.

Building tomorrow's tech society with cultural diversity: 2hearts is a community of people with immigration backgrounds from the tech scene (founders, investors, top executives) with the mission to empower great talent with immigration backgrounds to enrich Europe`s tech economy.

Customlytics is a full-stack mobile technology and marketing consultancy in Europe. Our service offerings include consulting and support for mobile app strategy, campaign management, analytics & technology integration. Our team of experienced professionals is geared towards taking care of all relevant topics to successfully promote mobile apps. Not only do we cover the entire spectrum of marketing infrastructure and app store optimization (ASO) - we also run performance marketing as well as retention campaigns (CRM) in-house.

Clients: Deutsche Telekom (Germany), SEAT (Spain), Coop (Switzerland)

• Drive brand metrics for all category (Fantasy and Casual Games) in MPL Indonesia
• Manage end to end strategy for 360 Integerated Brand Campaign for Fantasy and Casual Games
• Identify non-liniear growth strategy for Fantasy category
• Develop Influencer Marketing and Community building to gain talkability and user engagement

Successfully generated more than 26 million App installs with over 10 million customers acquired at <$5 per customer only in a year.
• Increased CAC efficiency on online marketing channels by 50%.
• Successfully contributed in DANA #GantiDompet campaign by managing and leading all online marketing strategy.
• Successfully lead of all online performance marketing channels, by keep optimizing and managing the key performance metrics such as CPI, CPR, CPA to get 20-30% result in month on month basis.
• Building performance marketing platform for DANA with Business Intelligence, Data Engineer and Tech team (Internal Dashboard to monitor key performance marketing metrics and user growth)..
• Successfully driving DANA user acquisitions strategy by creating various tactics such as Remarketing, Audience Segmentation, location base optimization and user behavior optimization to reduce over 30% online marketing cost.
• Successfully managed million dollars monthly budget.
• Key drivers online marketing on record breaking 11.11 Campaign by bringing up to 16x Open App with over 200 transactions per second by 2,3 million unique users contributing Rp. 388 Billion GMV only in 4 days.
• Winning Best Marketing Campaign Award 2019 with #GantiDompet Campaign by Marketing Magazine
• Winning Google Silver Play Button only in 2 months.

Spearheading JD.com Indonesia (JD.id) branding and marketing activation. JD.id is part of China’s largest B2C eCommerce platform JD.com.

•	Develop offline acquisition processes (i.e. events, pop-up shops, offline media) across multiple functions within JD.id to boost customer acquisition, sales, and ROI.
•	Manage team of 10-15 people of offline pop-ups at offices team across 20 different spots per week.
•	Generated over 10,000 new customer acquisitions in 3 months.
•	Successfully generated series of offline events that drove revenue over $500,000 USD in 6 months.
•	Develop Branding Innovation (i.e CGV Branding, Trans Studio Branding, JD Mobile).
•	Won “Branding Campaign of the Year 2018” award by MarkPlus for 2 categories: Digital and ATL with #DijaminOri campaign.
•	Brought JD.id to be the first eCommerce to have received the “YouTube Silver Play Button” award, passing 100,000+ subscribers on YouTube in just 2 months of running a branding campaign.

Spearheading UBER Indonesia (UBER) product marketing, branding and marketing activation. UBER is a technology platform that connect driver-partners and riders.

•	Successfully managing product marketing to launch UBER Motor product in Bandung that generated 2-3x higher trips compare to Bali and Yogyakarta market on the launching date.
•	Managing marketing partnerships with agencies, driver-partners and merchants (category: hotel and tourism, eCommerce, retail, F&B).
•	Generated series of offline events that 2-3 events per week.
•	Managing branding and marketing activations that reduce cost almost 60% thru co-marketing event that generated 2x number of sign ups and 20% daily trips.

Rinaldi Yudakusumah🇵🇱

About Rinaldi Yudakusumah

Expertise

Sessions with Rinaldi Yudakusumah