Canada

Generalist Product Management

Full Stack Web Development Diploma (1000 Hours), Computer Software Engineering

International Master of Business Administration (IMBA)

Bachelor of Science

Robert Andrew Loo

Full-Stack Software Engineer

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Breaking into tech

LYNK is an AI-drive platform and leading global company in the Knowledge-as-a-Service (KaaS) field. We connect world-class experts with clients across the globe. We handle everything from consultations to due diligence reports, to onsite engagements, and corporate training.

⇨ Greater China and North America Team Lead - Client Solutions in Hong Kong, Shanghai, and Toronto.

⇨ Successfully managed end-to-end client relationships while building long-lasting relationships with key stakeholders in China, Southeast Asia, LATAM and North America.

⇨ Directed a team of 5 analysts and associates, achieving consistent account targets while coordinating training and mentoring junior analysts/associated when needed. 

⇨ Increased Demand Generation of new and active users through innovative email marketing campaigns.

Skills: LinkedIn Sales Navigator · Key Stakeholder Management · Stakeholder Engagement · Lead Generation · Email Marketing

⇨ Managed and guided a team of analysts and associates to provide best-in-class service and support to Lynk's clients, increasing client satisfaction ratings by over 20%. 

⇨ Collaborated with cross-functional teams to engage new clients and increase our platform (Lynx Answers) usage among Chinese & English users. We did this by providing insightful and meaningful customer support throughout the customer's journey with us.

⇨ Successfully drove user retention rates up by 10% by implementing innovative user experience improvements for Lynk's self-developed digital product, Lynk Answers.

Training the next generation of young leaders to tackle issues of sustainability is critical to achieving lasting change. Keru bridges social impact education and practice through innovative consulting programs that bring together students and professionals from various industries.

⇨ Collaborated with program partners to define needs, identify potential topics, and decide program timeline. Held ongoing discussions for program details and established relationships with new program partners to develop program sites.

⇨ Developed program plans of at least 2 years in duration.

⇨ Maintained excellent relationships with existing partners and provided social impact consulting solutions.

⇨ Developed budget and conducted periodic site visits of clients locations to establish ongoing relationships, confirm program details, and conduct safety assessments. 

⇨ Hired and trained junior program mentors, project leads, and content developers throughout the duration of my time at Keru.

⇨ Created an impact assessment evaluation method to analyze and assess program strengths, resulting in identity key areas for improvement.

Studio is both a means to an end and an end in itself. It serves to support and prepare students in their efforts to pursue a wide-ranging exploratory education; and it provides – and hails - education for its own sake. Studio courses nurture the skills and attributes necessary for success in admission to and for thriving at the world’s best universities – but go so much further than that, revelling in inspiring great thinking and creativity in intellectual pursuits.

⇨ Ran all technical aspects of social media across multiple platforms (WeChat, Facebook, Weibo, Company Website). 

⇨ Created and launched PR and Marketing campaigns in accordance with the company's strategic vision and sales plans. Managed to increase our readership by ~100-200%.

⇨ Led online educational service (virtual courses) improvements, gathering real-time data to propose and implement content and structural redesigns. This allowed us to drive more usage and upsell. 

⇨ Worked directly with the Head of Marketing, coordinating PR, marketing, and market analysis activities.

Skills: Market Research, Social Media, Management, Marketing Strategy, Marketing, Sales

⇨ Led a team to produce a market research paper on the feasibility of the implementation of blockchain in the sea cargo logistics industry.

⇨ Assessed new locations for manufacturing facilities in China by making recommendations based on the clients’ needs. 

⇨ Collaborated with clients in the logistics, manufacturing, non-profit and strategic agency industries to create automated dashboards that facilitated data collection and decision making.

⇨ Performed strategic market analysis through research by interviewing market players and desk research.

Cooler Master Technology Inc. is a computer hardware manufacturer based in Taiwan. Founded in 1992, the company produces computer cases, power supplies, air and liquid CPU coolers, laptop cooling pads, and computer peripherals.

⇨ Contributed to forward year product portfolio based on the study of industry trends and current demand. 

⇨ Designed elaborate product positioning charts and visualizations to help the marketing department effectively market our power supply units. 

⇨ Increased product awareness through industry positioning, brand perception and brand equity. Came up with non-traditional marketing tactics that had not been tested by Cooler Master. 

⇨ Monitored line and staff functions, operations, management viewpoints and company policies to understand the practices that affected each phase of the business.

British American Tobacco plc is a British multinational company that manufactures and sells cigarettes, tobacco and other nicotine products. The company, established in 1902, is headquartered in London, England. As of 2019, it is the largest tobacco company in the world based on net sales. 

⇨ Devised several national promotions and promotional activities which led to a 10% sales jump and the successful launch of 2 new SKU's; Viceroy Click and Dunhill. 

⇨ Ran multiple "sold-out" strategies with key accounts. 

⇨ Performed analysis of Selling Out (SO) strategies in leading chain stores derived from Nielsen & Dichter & Neira data. Applied aberrations to improve activity in territory, system-wide. 

⇨ Drove POS through direct interaction. Interviewed, taught, and supervised retail merchants.

⇨ Presented KPI data and maintained product planograms, rotations, and availability ensuring sales potential was always at its optimum. 

⇨ Spearheaded a new product quality program and coordinated with a team of retail merchants to rotate products. This allowed us to maintain quality and freshness. 

⇨ Reengineered our sales routes, optimizing territorial features which saw sales increase by 18%.

IT Services Leader for Central America and The Caribbean.

⇨ Grew sales by 16% through proactive planning, frequent sales presentations and the management of complex inquiries. 

⇨ Produced highly detailed competitive product analysis, examining the industry's most popular products.

⇨ Designed new promotional strategies, increasing client relationships and sales conversations.

The ASO Group has been a worldwide leader in the manufacturing and sales of first aid products for more than 60 years. ASO is the second-largest producer of adhesive bandages in the world, and is one of the nation’s largest suppliers of wound care products, both in private label first aid and medical markets.

⇨ Working with Walmart’s point of sales data, analyzed transactions and forecasted trends and potential for new product placements. 

⇨ Created focus groups, developed, collected, and aggregated customer needs and perceptions. 

⇨ Performed deep dive into top 10 products in specific categories, proposed new planograms to CVS & Walgreens.

⇨ Negotiated agreements for online product promotion by researching e-commerce models and networking contacts

⇨ Promoted brand awareness through product demonstrations, performing consumer surveys and identifying market potential in special events

⇨ Trained junior distributors in sales techniques, product knowledge, presentation skills.  

⇨ Honed invaluable selling skills through frequent product sales negotiations, meeting needs of complex inquiries, addressing fulfillment problems.

Robert Andrew Loo🇨🇦

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