United Kingdom

UX Design

Product Design

Design Systems

Generative AI

AI Ethics

AI Design

Roberto Laschevoski

UX / UI Lead Designer in GenAI

Portfolio

Product strategy

Communication

Collaboration

Problem-solving

Critical-thinking

Accessibility

Design systems

UserTesting

Asana

ChatGPT

Figma

HTML

Maze

Notion

Adobe Creative Suite

Confluence

As the Senior Product Designer at Allica Bank, I spearheaded the evolution of our design system, a pivotal role that significantly contributed to our success. By focusing on scalability, efficiency, and user experience across our fintech solutions, I was able to bridge the gap between design and development, fostering a collaborative environment that facilitated innovative product strategy.

Key Responsibilities:
- Orchestrated Phase 1 planning and execution for the mobile Design System, ensuring a solid foundation for scalable product development.
- Supported a cross-functional team of product designers and developers in migrating key applications to the design system, enhancing consistency and efficiency.
- Developed and implemented a rollout strategy for component updates, minimising disruption and ensuring seamless integration.
- Established a comprehensive contribution model to streamline team collaboration and maintain the design system's integrity.

Key Achievements:
- Achieved a 30% reduction in development time for new features by standardising UI components and workflows.
- Facilitated the migration of the Business Rewards App and Payments platform, improving UX consistency across products by 40%.
- Enhanced design system adoption by 50%, implementing a hybrid governance model and forming a guild that championed accessibility.
- Improved product accessibility scores by 25% through the strategic implementation of accessibility principles and the formation of an accessibility champion group.

Core Soft Skills:
- Exceptional leadership and communication, fostering cross-disciplinary collaboration and innovation.
- Strategic thinking and problem-solving, adept at identifying and mitigating risks.
- Strong organisational skills, capable of managing complex projects and driving them to completion.
- Commitment to inclusivity and accessibility, ensuring that all users have a seamless experience.

At Bupa, I was a Senior Product Designer for Bupa Touch and Inside Health, where I streamlined design processes and enhanced user experience. I collaborated with researchers and Content Designers to develop innovative solutions that meet our users' needs.

Key Responsibilities:
- Collaborated with researchers to conduct usability studies, contributing to planning, execution, and the delivery of insightful reports.
- Developed user flows, wireframes, and prototypes to enhance the user experience on the web and apps, ensuring intuitive navigation and interaction.
- Led UI and interaction design across web, mobile, iOS, and Android platforms, focusing on coherent and user-friendly interfaces.
- Collaborated with other designers in the evolution of the design system, designing components and scaling multi-brand systems for broader applications.

Key Achievements:
- Facilitated a 20% improvement in user engagement through meticulous usability research and implementation of findings into design enhancements.
- As a member of the Accessibility Champion group, I enhanced product accessibility by 35%, making services more inclusive.
- Increased development efficiency by 25% by creating reusable components and streamlining the design-to-development workflow.
- A 30% faster design iteration was achieved by implementing comprehensive design and collaboration guidelines.
- Enhanced team competency and cohesion by initiating Figma training sessions, mentoring team members, and promoting a culture of continuous learning.

Core Soft Skills:
- Exceptional collaboration and communication skills, effectively bridging the gap between design, research, and development teams.
- Strong leadership and mentorship capabilities, fostering a supportive and innovative work environment.
- Strategic problem-solving, with a focus on user-centered design principles and continuous improvement.

As a Senior UX Designer at Bamboo Rose. My responsibilities included leading user-centric design initiatives, developing strong stakeholder relationships, pioneering new user testing methods, and conducting strategic research and development practices to enhance the user experience in a B2B environment.

Key Responsibilities:
- Established collaborative relationships with stakeholders to create user-centric, aesthetically pleasing application interfaces.
- Championed remote user testing tools, streamlining feedback collection and project development processes.
- Led cross-functional teams in strategic research development, enhancing product usability and user comprehension.
- Maintained rigorous adherence to visual and textual standards, contributing to developing and documenting these standards.

Key Achievements:
- Improved project development speed by 30% and reduced research expenditures by 25% through innovative user testing practices.
- Enhanced product understanding among users, evidenced by a 40% increase in usability metrics post-implementation of comprehensive research strategies.
- Developed and maintained a design system that ensured consistency across multi-channel experiences, significantly improving user interaction quality.

Core Soft Skills:
- Strong collaboration and communication skills, adept at building stakeholder relationships and working within cross-functional teams.
- Innovative problem-solving and strategic thinking focused on enhancing user experience and operational efficiency.

At Learning Pool, a dynamic startup offering online training solutions, I thrived as a UX Designer, driving human-centered design processes to enhance learning experiences. My role was pivotal in understanding user needs, collaborating with multidisciplinary teams, and maintaining high design standards to deliver valuable and accessible training content.

Key Responsibilities:
- Spearheaded the implementation of accessibility features, ensuring our platform meets diverse user requirements.
- Conducted comprehensive research to grasp customer and colleague needs, using quantitative and qualitative data to inform design decisions.
- I worked closely with the Product Design and Tech teams to uphold exceptional design standards and create a user experience that added value for all clients.
- Played a crucial role in the Learning Pool Design Systems' design, scaling, and governance, promoting consistency and quality across our products.

Key Achievements:
- Enhanced platform accessibility, leading to a 40% increase in user engagement among audiences requiring accessibility features.
- Informed by user research, integrating human-centered design solutions contributed to a 30% improvement in customer satisfaction ratings.
- Facilitated a 20% faster product development cycle through effective cross-functional collaboration and alignment on product roadmap priorities.
- Established a comprehensive design system, resulting in a 50% reduction in UI inconsistencies and significantly boosting design efficiency.

Core Soft Skills:
- Proficient in collaboration and communication, effectively aligning team goals and priorities.
- Strong empathy and understanding of user needs, guiding insightful design innovations.

In my role as a UI Designer at Zupa, a pioneering business trading platform, I was instrumental in crafting intuitive dashboards for both B2C and B2B users, significantly enhancing the user experience and operational efficiency. My contributions, rooted in a collaborative and innovative approach, were pivotal in driving the platform's success. Here are the key highlights:

- Design System Contribution: Collaborated with the UX Lead, UI Developers, Business Analysts, and QA team to develop the Zupa Design System, resulting in a 20% increase in design consistency and a 30% faster development cycle for new features.
- Innovative Design Solutions: Led the design of innovative dashboard solutions that improved user satisfaction by 25%, by employing user-centered design principles and leveraging Figma for wireframing and prototyping.
- Component-Based Design Advocacy: Championed component-based design practices, enhancing reusability across the platform and reducing design redundancy by 15%.

Skills: Proficient in Figma, strong collaboration with cross-functional teams, and a passion for user-centered design.

In my role at Bioptimizers, a startup specialising in health and fitness supplements, I served as a Senior Product Designer on the growth team, taking a holistic approach to product development. My involvement spanned the full product lifecycle, delivering innovative and impactful design solutions that enhanced user experience and business metrics. Key achievements include:

- **Web Platform Redesign**: Successfully spearheaded the web platform redesign, resulting in a 30% increase in user satisfaction and subscription sales.
- **Innovative Dashboard Design**: Developed a user-friendly dashboard for the Bioptimizers data platform, increasing data accessibility and user engagement by 25%.
- **Cross-functional collaboration**: Fostered strong relationships with product managers, developers, and data analysts, leading to improved product features and alignment with business objectives.

**Skills**: Expertise in team leadership, mentorship, interactive prototyping, and cross-functional collaboration, with a strong emphasis on user-centered design in a dynamic startup environment.

I created wireframes and conducted user interviews to help create a simplified setup flow for SaaS applications. I created wireframes and contributed to the visual design of websites promoting external projects. The projects have been primarily in the realms of responsive site design, interaction design, UI design, motion design, and prototyping
- Led stakeholder interview, user research, and data analysis to identify user problems related to SaaS application
- Increased top-of-funnel conversion by optimizing the user experience of company blog and resource center web pages

Delivered a wide variety of marketing material — including brand identity, websites & landing pages, mobile apps, emails, social media posts, banner ads, animations, and more — to clients spanning different industries.

Roberto Laschevoski🇬🇧

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