Sweden

Graphic Design

UX Design

Design Operations

Digital Marketing

Content Marketing

Guerilla Marketing

Content Creation

SDSU

Robin Kadfalk

Content & Community Manager

Angel City Football Club

The Work

Social media marketing

Public Speaking

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Team player

Organisation skills

Presentation skills

Leadership

Analytical skills

Brand positioning

Brand strategy

Campaign execution & analysis

Community management

Content creation

Content research

Event organisation

Forecasting and reporting

Influencer marketing

Budget management

Market research

Marketing strategy

Video marketing

User research

WordPress

Adobe Illustrator

Adobe Photoshop

Asana

ChatGPT

Adobe Creative Suite

Stakeholder management

Conflict resolution

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to maintain trust, commitment, accountability deliver results while handling conflict

Avoiding common dysfunctions

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Ways to provide constructive feedback to team members.

Giving effective feedback

• Develop and execute content strategy, editorial planning, and channel optimization across social media, web, email marketing, and digital platforms.

• Create compelling photo, video, and written content that strengthens brand presence, increases audience engagement, and drives foot traffic to destinations and commercial spaces.

• Build and cultivate relationships with tenants, local businesses, partners, and consumers through community management, storytelling, and experiential activations.

• Lead content production for campaigns, events, retail openings, and placemaking initiatives, creating authentic stories that connect with local audiences.

• Ensure a consistent brand experience by maintaining editorial standards, visual identity, and messaging across all communication channels.

• Partner cross-functionally with marketing and communications teams to plan, execute, and optimize integrated campaigns that support business objectives and enhance the customer experience.

• Delivers creative leadership, organizational design, and operational systems for sports, marketing, and technology clients.
• Builds and implements workflows, process frameworks, and project management systems across multiple teams and agencies.
• Leads creative strategy, visual identity, and communications for professional sports organizations and cultural initiatives.

Main clients: Morakniv, Dr Bronner,, Ice Beauty Group, Himmelfjäll (unofficial advisory) 

• Mentored students and guided professional photography projects, including planning, execution, editing, and client communication.
• Supported project-based learning and development of creative skills in collaboration with Angel City FC.

• Co-developed and launched Angel City Impact, a nonprofit initiative focused on youth access to soccer and creative opportunity.
• Defined mission, values, and strategic framework in collaboration with community stakeholders.
• Built and led the initiative’s visual and narrative identity across photography, video, social, and experiential programming.
• Directed external vendors and internal teams to align creative output with program priorities.

• Delivered creative leadership, organizational design, and operational systems for sports, marketing, and technology clients.
• Built and implemented workflows, process frameworks, and project management systems across multiple teams and agencies.
• Led creative strategy, visual identity, and communications for professional sports organizations and cultural initiatives.

• Selected clients: Blizzard, Blizzcon, Morakniv, LG, D.C. United, Pixel Perfect

• Designed and implemented operational structures and workflows to scale creative teams.
• Led organizational transformation and change management initiatives.
• Built and structured creative departments, including senior leadership hiring.
• Introduced intake and forecasting models to align resources with business priorities.
• Clients: Apple, Nike, RobinHood, Bono (U2), Riot Games. 

• Built end-to-end agency operations and workflows for a founder-led creative organization.
• Directed and mentored a multidisciplinary creative team.
• Led creative direction on major pitches and campaigns, resulting in won accounts.
• Established operational frameworks for utilization, forecasting, and financial visibility.
• Clients: LG, Beats, Bvlgari.

• Led staffing and resourcing across North America for 300–400 employees.
• Partnered with senior leadership to align staffing with venture priorities and team health.
• Designed and implemented transparent staffing and capability frameworks.
• Introduced utilization and capacity planning models to support proactive resourcing.
• Acted as liaison across North America, Europe, and Asia to align staffing practices.

• Owned creative resourcing and organizational strategy across a 650-person agency.
• Led staffing across all creative disciplines in a high-volume, complex environment.
• Redesigned end-to-end workflows from project intake through delivery.
• Implemented integrated systems for resourcing, utilization, forecasting, and financial tracking.
• Partnered with executive and creative leadership to balance creative ambition with operational sustainability.
• Clients: Toyota North America, LA Chargers, Asics, Walmart.

• Led a North America–based creative department of 35+ creatives and freelancers.
• Contributed to creative concepting across campaigns and pitches.
• Built and led the agency’s creative resourcing function.
• Designed workflows to improve efficiency, profitability, and creative quality.

Robin Kadfalk🇸🇪

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