Brazil

Graphic Design

UX Design

UI/ Visual Design

Front-end

Branding

Interaction Design

UX Testing

UX Research

Hyper Island, Sweden

ESPM (Superior School of Marketing and Advertising)

Rodrigo Daud

Multidisciplinary Designer | Product, Design & Code | Figma Plugin Developer

Usability Testing

Typography

Quantitative research

Prototyping

Qualitative research

Collaboration

Problem-solving

Conversational AI

Chatbot

Design systems

Email marketing

Human computer interaction

Illustration

User research

Postman

React

Zapier

Airtable

Figma

Framer

HTML

JavaScript

Miro

Notion

Adobe Creative Suite

MongoDB

Node.js

Webflow

Tips for transitioning into a new role or company.

Changing roles

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

Tips on how to work and collaborate with engineers and developers.

Working with engineers

• Worked on different cross-functional agile teams and delivered multiple features to help First American, the leading company for title insurances in the USA, launch their new next-generation web platform.

• Collaborated within cross-functional agile teams, from the client side as well, comprising business technical analysts, project managers, engineers and designers. 

• For every feature implemented, I was responsible for all design phases, including discovery, concept development, validation, until implementation where with my front-end expertise I closely collaborated with engineers.

• As a Senior UX Designer I collaborated with UI Designers and UX Writers to create the first e-commerce for vVardis (www.vvardis.com), a Swiss healthcare brand. I was responsible for defining user flows, mocking up concepts with wireframes and document page and component interactions to guide engineers. With my front-end expertise I revised the email marketing templates created UI designers and gave advices about best practices.

• As a full stack developer I was responsible for implementing Mediabase, an internal web application created to streamline the process between Media and Creation team. I was responsible to configure a database (MongoDB), create all the CRUDE operations, implement the backend server (Node) and the frontend (React).

• Alongside a cross-functional team of PMs and Designers I was responsible for creating the new Web and Mobile Application for HDI Seguros, a major insurance company in Brazil.
My main attributions on this role were: client relationship, UX & UI design, stories refinement, sitemap definition, workshop facilitation, design system development, usability test, concept validation

• Designed the entire conversational journey for Bradesco Bank's WhatsApp, a novel channel enabling bank clients to effortlessly access essential information and perform straightforward transactions via conversation. 

• Created the conversational user experience for the launch of the All New Toyota Corolla on Google Assistant. My responsibilities encompassed comprehensive research, involving both desktop research and on-site qualitative interviews with automotive dealers. Additionally, I oversaw the production and recording process while providing assistance to engineers during the implementation phase.

Worked as Art Director creating concepts, visual campaigns, logos and digital illustrations for our clients such as KIA Motors, Mercedes-benz and etc.

Rodrigo Daud🇧🇷

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