

Head of Design at Passei Direto
Head of Design at Passei Direto
A seasoned User Experience leader, I am currently the Head of User Experience at Uol Edtech where my team and I are passionately crafting the next generation of digital learning experiences. Leveraging a strong background in UX design, usability testing, and user research, we focus on developing interfaces that are as intuitive as they are engaging.
I have a proven track record of delivering innovative UX strategies that meaningfully enhance user engagement and retention. My ability to harmonize the skills of cross-functional teams—developers, product managers, marketing specialists—is key to creating an ecosystem where technology and education intersect seamlessly.
But my work is more than just a job. I am deeply passionate about the power of edtech to transform traditional learning paradigms. Staying at the forefront of UX trends and innovations, I aim to harness these insights to shape not only the user experience at Uol Edtech, but the broader landscape of digital learning.
Communication is my linchpin; whether it's articulating complex ideas to diverse stakeholders or fostering dialogue within my team, I believe clarity and openness are the keys to successful collaborations and extraordinary results.
In essence, I am not just a UX professional—I am an advocate for the us