United States

UX Design

Service Design

Interaction Design

Service Design Research

M.P.S

Pós-Graduação

Superior

Técnico

✊🏿🏳️‍🌈 Diversity & Inclusion

Rodrigo Narciso

Principal Strategic Designer

Usability Testing

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Team player

Presentation skills

Leadership

Project management

User research

UserTesting

Axure

Figma

Adobe Creative Suite

Helped to create a new, dynamic, boundary-pushing team at the Visa Innovation Studio in New York. There, I worked hand in hand with partners from diverse industry backgrounds, inspiring the inception and design of new product concepts through discoveries and co-creations.

We used Human Centered Design and Service Design to bring to life novel experiences on top of emerging technologies aiming to reduce friction in their payment solutions.

- Led the 1st phase of a major transformation project aiming to convert the entire platform (www.merrilledge.com) to responsive design.  
- Designed and prototyped all the main screens for tablet and mobile, simplifying large forms, menus, and datasets for handsets.

- Worked on several products, including Search, Spending Limits, Corporate Rewards, Reporting, Status Tracking and several other actions that can be taken through the platform, which is available in more than 20 different countries.
- Heavily involved in Research (Focus Groups, Interviews and Usability Tests), Design (Wireframes and Visuals), User Stories, Functional Specifications and Prototyping.

- Led the UX Design strategy for the Marketing Central User Interface at Amex. The project is focused on combining all marketing capabilities under a single central platform, that will allow end-to-end management and overview of campaigns, reports, terms and conditions, etc.
- Conducted research (Focus Groups, Shadowing, A/B and User tests), Design (User flows and Wireframes), User Stories, Functional Specifications and Prototyping.

- Led the development of Wireframes and Digital assets for NYU data visualization dashboards.
- Work closely with the business and backend teams as the primary UX contact.

- Independent project for the MET Media Lab, focusing on Way Finding. The project aimed to help visitors identify their location inside the museum and travel from one gallery to another using the fastest path available.
- User research, personas, wireframes, mockups
- Prototyping in Javascript, HTML and CSS
- 3D Scanning and Printing experimentation with art pieces from the museum collection

More details: http://www.rodrigonarciso.com/#/metropolitan/

Design Research, Concepts, Wireframes, User flows and Site Maps for different clients including Goldman Sachs, BMW and Intel websites.

More:
http://www.rodrigonarciso.com/#/goldmansachs/
http://www.rodrigonarciso.com/#/bmw/

- Wireframes(in Axure), functional specifications, user tests, card sorting, personas, information architecture, layouts and html development.
- Co-led business requirements gathering, prototype and implementation of new corporate enterprise portal serving 100,000 employees. The 2-year project consolidated 340 disparate internal websites into a single, unified smart platform with consistent layout and navigation. The system increased efficiency firm-wide by 8,5%.
- Provided training across different divisions on the new platform (in Sharepoint).
- Corporate governance and change management.
- Popup websites, e-mail marketing, enterprise tv and new media.
- Worked with multiple business groups and support sites.

- Design and development of multimedia presentations for pre sales.
- Graphic, multimedia and web design projects for the Marketing and Corporative Communication department.
- User Experience for different web-based platforms.

- Visual communication and design.
- Brand design, color patterns and typography.
- Data mining for Web marketing strategy.
- Consumer behavior research.

- Redesign website project.
- Design and coordinating of all publish ads.
- Online campaign analysis.
- E-mail Marketing, banners, Popup and different media types in the major Brazilian Portals.

- Websites design and development for different clients like Hp, Sony and Motorola.
- Design and development Flash hotsite for Motorola using Action Script.
- Webpages development in Html and Css.
- Image Vectors.

Rodrigo Narciso🇺🇸