Hong Kong SAR China

Product Design

UX Research

BA (Hons) Scheme in Design

Ruby Chu

Product Design Manager

Qualitative research

Critical-thinking

Empathy

Presentation skills

Figma

Sketch

- Coordinate global projects with user-centric and co-design approach, which brought together users, upper management, marketers, developers and designers. 
- Manage digital projects, from research, information architecture, wireframe, user test to executions. 
- Conduct extensive research & UX work on E-commerce
- Coordinate projects including business intelligence platform, E-commerce and intranet.

- Conduct qualitative and quantitative research, including questionnaire, interview, shadowing and usability test (low & high fidelity), etc.
- Be part of the global UX team to design global products and promote design thinking within the corporate.
- Communicate and coordinate in building the first global intranet with strong research support.
- Be part of the graduate trainee program, to learn the brick & mortar business model from job shadowing, factory visit and focused projects.

- Work on the digital design from research, information architecture, wireframe to user test.
- Bridge customers' expectation and technological feasibility to provide practical yet innovative solutions.
- Work on App development with technology like : IoT, Face Detection and Blockchain.
- Practice Agile project management within team.

/ Handle project from ideation to design to prototyping.
/ Take part in various type of project, including magazine layout, information design, visual identity, installation design.
/ Design logo for Joseph Schoolings, the first Olympics gold medalist in Singapore.

Ruby Chu🇭🇰

About Ruby Chu

Expertise