Canada

Master of Business Administration (M.B.A.)

Diploma in Advanced Computer Arts

Bachelor's Degree

High School

Ruchita Deshpande

User research lead

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Understand the process of training, motivating and directing your team members.

Managing people

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

- Lead full cycle research initiatives from scoping to execution, final report, and presentation for Wayfair and Perigold (Wayfair's Luxury brand).
- Collaborate with cross-functional teams to deeply understand users and meet the defined goals of the business and to inform and shape roadmaps.
- Analyze data from multiple sources & synthesize findings into clear and concise insights and recommendations.  Demonstrate research impact in various forums.
- Mentor designers and co-ops within the research and design teams. Scale and deepen the research craft within the team.

- Lead the User research team. Implement processes and guide the entire lifecycle of research projects.
- Mentor and manage researchers to lay the foundation for research-led design
- Work closely with Design, Product, Marketing and Engineering teams to enable deep understanding of the target audience and meet the defined goals of the business.
- Demonstrate research impact in various forums and evangelize research within the organization
- Responsible for growing the user research capabilities by democratizing research for the Design and Content teams.

- Identified user insights using user-centred design research to map needs and goals, habits and behaviours at different stages of the product development to include new features and services.
- Designing and conducting user experience research for customer centric companies like Google, Facebook, Uber, Qualcomm, Spotify, YouTube, Visa and Microsoft leading to new product/feature development and launch.

- Instrumental in converting a project-based client to a 2-year retainer with a further 2-year extension for 30% increase in revenue
- Established vendor network and management for international projects in Indonesia, Thailand, China, Egypt, Brazil, Philippines, Spain & Japan
- Instrumental in maintaining 50% project profitability by consistent quality output, and by delivering on time and first time right to the client

- Benchmarking retail layouts, buying behavior, variety and spread of food options at competitive modern trade retail stores to launch a competitive Canola Oil brand in India
- Part of the team executing nomenclature and content generation exercises to launch Pepsi Revive in India
- Qualitative Benchmarking for Personal care, F&B, Retail sectors to aid in strategic decisions for Marketing & Branding initiatives

- Campaign management while consistently surpassing revenue targets of 50 lacs+ through CRM & up-sell for my accounts
- Conceptualize and create content for ATL & TTL campaigns & manage ad-space and delivery schedules for print campaigns

- Recruited and managed a team of 15 across branding and end-to-end UX support for e-learning projects
- Partnered with companies for creating SME videos for students, localization projects, corporate courses and training modules leading to 20% increase in the client base and generating revenue through new retainer clients

- Delivering consistently with revenues of 20-30 lac through Website design, wireframe design and social media marketing for Medical, Manufacturing, Retail, Construction & Infrastructure clients

- UI design & development for the In-flight Entertainment (IFE) systems for over 18 airlines including Jet Airways, Malaysia Airlines, Garuda Indonesia and Singapore Airlines who still run on the same UI

Ruchita Deshpande🇨🇦

About Ruchita Deshpande

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