Germany

Generalist Product Management

Product Design

Customer Experience (CX)

Growth Product Management

Platform Product Management

Group Product Management

Master's degree

Bachelor of Engineering (BEng)

Pre University Degree

Ruthvick Poornachandra

Head of Product

Product analytics

Product strategy

Prototyping

Communication

Collaboration

Problem-solving

Empathy

Team player

Stakeholder management

Leadership

Project management

Brand strategy

Design systems

Event organisation

Market research

Product roadmap

Trello

UserTesting

Asana

Bubble

Canva

ChatGPT

Figma

Google Data Studio

Miro

Notion

Confluence

Google Analytics

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

Tips for transitioning into a new role or company.

Changing roles

Learn the career path and progression for product managers.

Product management career path

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Best practices for documenting projects, epics, and stories

Writing product requirement documents

Building a buyer enablement platform to disrupt the SaaS sales landscape

Performance, reliability and scalability of the content repository

- worked with Google big query to setup data pipelines for reporting and performance visualisation (Data studio) saving 10+ weekly hours of data report processing times
- built funnel reports to analyse user behaviour on desktop, mWeb and App platforms to study and improve pages/features increasing dropoff rates by 1.2%
- ad hoc features' analyses to understand and improve product (features) usage
- consulted on TV spend reports automation and visualization project (Datorama) saving 15+ weekly hours from the TV advertisement data pipeline

Automated and optimized marketing analysis activities by developing/integrating multiple tools:
• Automaton - improved customization and built presentation optimizations for an internally developed trend analysis tool for all marketing channels saving 50+ weekly work hours
• Financial controller - improved a reporting, tracking and forecasting tool to help finance, management and all marketing channels in the quarterly forecast planning
• Brand Marketing controller - improved the tool to help simplify TV ad performance analysis saving 25+ weekly work hours
• CIP process automation - through standardized VBA macros and Datorama saving 10+ work hours and a month of 1 dev resource which would have been spent on developing a new tool for just one simple use case

Responsible for 
- Tool automation and process optimization
- Marketing analytics vision
- Prioritization and tasks management
- Stakeholder and C level communication
- Dev and QA communications

Talent lead for 5 talents at trivago. 
Responsibilities include:
- enabling talents to find their way in the company when they first come in
- motivate and guide talents by acting as a mentor, by challenging them and resolving conflicts
- help develop a 'progression path' for the talents through self reflection, feedback and identifying strengths and weaknesses

Worked to optimize and automate brand marketing activities, where we developed/integrated:
• Internal analysis tools - to ease brand marketing performance analysis saving 200+ monthly work hrs
• TV buying tool - to manage and automate TV ad buying process saving 100+ monthly work hrs while streamlining financial reporting
• TV ad production tool - to help producers collaborate and produce ads for 55 markets while simplifying communication and improving transparency
• Datorama - to clean, manage and streamline external spend reports resulting in spend reporting process automation saving 150+ monthly work hrs
• Excel VBA macros - to optimize time by automating simple and routine tasks saving 50+ monthly work hrs

Responsible for buying media in Spain, Serbia, Slovenia, Croatia, Bulgaria, Slovakia and Romania
- Market research, Audience targeting 
- Campaign analysis, Media strategy formulation 
- Negotiation, Media buying

- Developing and running swift marketing campaigns to achieve key objectives
- Extensive product management and sales support
- Drive innovative marketing ideas to strengthen company branding
- Analyze and understand the market dynamics, competition in order to form better strategies

- My market and competition analysis resulted in repositioning of one of the company's products
- The new materials I prepared are used extensively by the sales, product management and technical teams
- Experienced and excelled desktop applications (Keynote and internal Wiki)
- Worked towards SEO, adwords, social media marketing
- Extensive Sales and product management support

Ruthvick Poornachandra🇩🇪

About Ruthvick Poornachandra

Expertise

Sessions with Ruthvick Poornachandra