

Head of Growth Marketing at Universidade do Porto, FEUP
Head of Growth Marketing at Universidade do Porto, FEUP
I am a marketing professional with over 15 years of experience, postgraduate in Marketing and Innovation and a Master's degree in Innovation and Technological Entrepreneurship at FEUP | U.Porto in Portugal. I was ahead of Deca's first IOT project, a major Brazilian industry, I was also ahead of Faber-Castell's "World's Largest Design" project, launched at CCXP that got in the Guinness World Records book. I advise small businesses starting out with their marketing strategies. I also founded an ecommerce of stickers that created environment project for the innovation area of Banco Bradesco. I was Head of Marketing for a Startup that is revolutionizing transport in Europe. Today I also work as Head of Marketing at Frota 162 with the challenge of scale in a B2B relationship company.
“I had a great conversation with Samira, she asked all the right questions and was very thoughtful. I left the session feeling very motivated and excited about next steps in my entrepreneurship journey.”
“I had a great time with Samira. She answered all my questions and gave really helpful examples for everything we talked about. I learned a lot and would definitely want to have another session with her.”
“She was attentive and patiently listens to the questions and clearly describes the solutions for them. She suggested many tips on how to understand the market. It was a useful session.”