

Customer Engagement Lead at NatWest
Customer Engagement Lead at NatWest
Hey! I’m Sabina. I have 15+ years marketing experience working with brands from different industries, such as hotels, online gaming and financial services - banking and insurance.
I have experience in being a sole contributor and leading small marketing teams.
I’m currently leading a digital lifecycle and engagement transformation programme, focusing on onboarding, activating and retaining engaged customers by helping people make better decisions through insight and personalised trigger-led interventions and journeys.
I have full-funnel performance experience across brand, acquisition, engagement and service and work with cross-functional teams and agency partners on delivering multichannel digital experiences, putting good customer experience first, all the while keeping a keen eye on value delivered, continuously tweaking and optimising.
If these are things you’re interested in learning about or passionate about, let’s have a chat.
Look forward to connecting, Sabina