Sabra Emadi🇧🇪

About Sabra Emadi

Product designer at Niko

Hi, I’m Sabra! With 16 years of experience in Product Design and UX/UI, I’ve worked across home automation, transportation, health & fitness, and AI-powered products. My industrial design and UX strategy background helps me bridge digital and physical experiences, ensuring user-centred and business-driven solutions. I’ve led design system creation, product strategy, and interface design using Figma. I’m passionate about teaching and excel at simplifying complex topics. I’ve taught Rhinoceros 3D in institutes and factories and lectured on Design Thinking and Methodology at universities. Over the years, I’ve mentored many designers, guiding them in career transitions, portfolio building, and UX strategy. How I can help you: ✔ Career transitions – moving from industrial design to UX/UI ✔ Portfolio reviews – crafting compelling UX/UI case studies ✔ UX Research & Design – usability testing, A/B testing, user journey mapping, accessibility, emotional design, and habit formation ✔ Design tools & workflows – Figma, Rhino, and more I’d love to support you in your design journey. Let’s connect!

Expertise

Sessions with Sabra Emadi

• Hands-on UX Project-Building Session (60 min): In this session, we’ll select a project together and build it from start to finish. You’ll gain hands-on experience in UX research and design throughout the process. By the end, you’ll have a fully developed case study to add to your portfolio.
• Studying-Working Abroad(Iranians Only) (45 min): (Since I can only speak from an Iranian perspective, these sessions are exclusively for Iranians. Our background and needs might not match other cultures or countries. But if you think I can help you in any way, you are more than welcome. Thanks for understanding) Whether you're considering studying or starting a career in another country, firsthand experience can provide valuable insights beyond what you find online. In this session, we'll have a friendly conversation about my journey, your goals, and how you can achieve them. If I know someone who could help, I’ll be happy to connect you. منم مثل شما مدت زیادی درگیر این بودم که کجا برم ، چی کار کنم و چی کار نکنم. آیا میارزه کار و زندگی رو ول کنم یا نه؟ دانشگاه برم یا کار کنم؟ موقع شروع هر کدوم هم ملی چالش داشتم . تو این جلسه سعی میکنم چیزهایی که تو این مدت یادگرفتم رو بهتون بگم و سوالهاتون رو تا حد ممکن جواب بدم. برای این جلسه حداقل باید بدونید چی نمیخوایید تا راحت تر بتونیم پیش بریم
• User tests (60 min): Gathering feedback is essential for refining your design and evaluating solutions. But choosing the right testing method is just as important. In this session, we’ll explore different user testing methods, define a test and iteration process based on your project, and learn how to use insights to improve your design effectively.
• UX Research Skills (60 min): Gathering the right information is the foundation of understanding user problems, identifying pain points, and finding solutions. Many research methods and tools are available, but knowing when to use each one is key. In this session, we’ll explore different UX research methods, tailor the approach to fit your project and learn how to analyze results to drive solutions and ideation.
• Portfolio Review (60 min): We’ll go through your portfolio together to ensure it aligns with the job you’re aiming for. If needed, we’ll reorder projects or define a new selection of work. I want to help you gain confidence in evaluating your own work, so we’ll also cover best practices for structuring and presenting your projects. Finally, we’ll dive into one project in detail, refining it to make it as strong as possible.
• Personalised Design Mentorship (45 min): In these sessions, we will explore how my experience can help you based on your goal (short/long long-term).

What mentees say

“It was a really great and helpful session. I got the guidance and information I needed, especially around the key steps and things I should know to get started. I really appreciated the insights and found the session very valuable. Thank you”

“I had an outstanding experience with my mentor, who provided amazing communication and motivation throughout our session. Their deep subject knowledge and exceptional problem-solving skills helped me quickly clarify my thinking and define my next steps with confidence.”

“I had an outstanding experience with Ms. Sabra Emadi. Her amazing communication and deep subject knowledge truly elevated my understanding of the technical and tactical aspects of my resume. She provided exceptional motivation and problem-solving support that reignited my passion for my professional journey. I highly recommend booking a session with her”